Nouveau Casino

Traditional forms of gambling are being revamped for younger demographics

Implications - It has been shown that Millennials do not have the same propensity for traditional gambling spaces as their predecessors did, so brands within the industry are responding by updating the process with everything from apps to new technologies like blockchain. With Millennials having grown up in a world in which gratification is instant as opposed to something that requires patience, this new form of gambling is able to cater to their shortened attention spans and discerning tastes.

Workshop Question - How could your brand revamp some of the more traditional aspects of its business?
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