'Line 'em Up,' a new casino game currently in beta testing, is a skill-based gambling game designed to appeal to millennials. It combines the gameplay mechanics of apps like Bejeweled and Candy Crush with the gambling system and iconography of slots to give millennial players a more appealing access point into casinos.
Las Vegas, and casinos in general, remain popular destinations for that demographic, but the games on offer tend to be skewed towards older players. The average slots player, for instance, is over 50, yet slots remain the most common game to find in the majority of casinos. Since slots games are pure chance, Line 'em Up incorporates some skill and thinking into its gameplay in order to appeal to millennials who are accustomed to such a system on their mobile games.