Playtika Launched 'Merge Stories' to Engage Casual Players
Colin Smith — September 12, 2022 — Tech
References: playtika & venturebeat
Playtika launched its latest casual-friendly mobile game titled 'Merge Stories.' The game falls into the merge genre, which is a genre that challenges players to match similar objects to create fewer, more valuable objects. What Merge Stories innovates on the genre, though, is that it allows players to merge non-identical objects, resulting in unique combinations and non-linear gameplay, as opposed to other merge games which provide a uniform experience to all players.
In addition to its merge mechanics, Playtika stated that Merge Stories features full-3D action gameplay that involves kingdom building, raiding, player-versus-player, and other combat-focused mechanics. Meir Shitrit, the senior vice president of new games at Playtika, stated: “The development of this new game has been an exciting process for Playtika and Jelly Button, with the studio utilizing the most creative talent and top-notch technology," which is especially noteworthy as the game required over three years to make, which is much longer than the typical mobile game.
Image Credit: Playtika
In addition to its merge mechanics, Playtika stated that Merge Stories features full-3D action gameplay that involves kingdom building, raiding, player-versus-player, and other combat-focused mechanics. Meir Shitrit, the senior vice president of new games at Playtika, stated: “The development of this new game has been an exciting process for Playtika and Jelly Button, with the studio utilizing the most creative talent and top-notch technology," which is especially noteworthy as the game required over three years to make, which is much longer than the typical mobile game.
Image Credit: Playtika
Trend Themes
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Non-linear Mobile Games — Innovative non-linear mobile games with unique having endless possibilities for matching and merging items.
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3D Mobile Game Mechanics — Combining full-3D action gameplay with kingdom building, raiding, player versus player, and combat-focused mechanics for a more immersive mobile gaming experience.
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Extended Mobile Game Development Time — Mobile game developers are starting to take their time to create high-quality games, with Playtika's Merge Stories taking over three years to develop, opening opportunities for innovative and polished games to emerge.
Industry Implications
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Mobile Gaming — Casual and non-casual mobile games have been evolving, integrating cutting-edge technologies, and building a more immersive experience to reach a broader audience.
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Creative Design — Developers are leveraging creative talents to build unique mobile game mechanics, pushing the limits in design elements that engage players and can set new trends for games across the sector.
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Marketing — Mobile game developers who take their time to produce and improve their games despite the longer production time can have a better launch and marketing campaign in delivering their value proposition to their audiences.
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