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Co-Branded Consumption

Food brands collaborate and co-sign on various products

Implications - Foods brands can more frequently be seen collaborating with one another in the products they offer, with everything from grocery store products to menu items featuring branded co-signs. The shift to collaboration between recognizable food brands serves to re-engage consumers who may be less inclined to remain engaged by brand loyalty and familiarity alone.
Workshop Question - Conceptualize a collaborative product/service your brand could create with a business in a similar industry to yours.
Trend Themes
1. Co-branded Food Products - Collaborations between recognizable food brands serve to re-engage consumers who may be less inclined to remain engaged by brand loyalty and familiarity alone.
2. Spicy Flavors in Fast Food - There is a growing demand for hotter and more flavorful options at fast food chains.
3. Co-branded Desserts - Hybrid desserts and snacks are becoming increasingly popular, often with leading brands joining forces to create unique and indulgent product offerings.
Industry Implications
1. Fast Food Industry - Fast food chains can capitalize on the trend of co-branded spicy foods by creating unique and flavorful new menu items.
2. Snack Food Industry - The snack food industry can benefit from the trend of co-branded dessert offerings by partnering with leading dessert brands to create new hybrid products.
3. Ice Cream Industry - Ice cream brands can expand their product offerings by collaborating with coffee brands to create new coffee-flavored ice cream products.
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 72 Examples:
99,227 Total Clicks
Date Range:
Jun 16 — Apr 18
Trending:
Average
Consumer Insight Topics:

Featured Examples

Cinnamon Roll-Flavored Popcorn
Cinnamon Roll-Flavored Popcorn
This Co-Branded Snack Food Tastes Like Sweet Breakfast Pastries
In keeping with the growing demand for remixed snacks, Wise Foods has released a cinnamon roll-flavored popcorn. Combining the sugary taste of a cinnamon roll with the light and airy texture of air-... MORE
Hot Sauce-Themed Menus
Hot Sauce-Themed Menus
Krystal's New Fired-Up Menu Features Tabasco-Infused Dishes
As outdoor temperatures rise, Krystal is heating things up indoors with its new Fired-Up menu. Designed as part of a partnership with Tabasco Brand, the new menu features hot sauce-infused dishes... MORE
Cheese-Dusted Chicken Fries
Cheese-Dusted Chicken Fries
Burger King's New Cheetos Chicken Fries are a Hybrid Side Dish
Burger King recently announced the debut of Cheetos Chicken Fries at participating restaurants this September. While Burger King has previously tested the limits of fast food with hybrid dishes such... MORE
Co-Branded Coffee Ice Creams
Co-Branded Coffee Ice Creams
Dunkin' Donuts and Baskin Robbins Collaborated on a Frozen Treat Line
Together, Dunkin’ Donuts and Baskin Robbins have created a new line of frozen treats that will be available through retailers as of the spring and summer. All of the co-branded ice cream... MORE
Co-Branded Soft Serve Treats
Co-Branded Soft Serve Treats
Carvel's New Ice Cream Line-Up is Made with Ghirardelli Chocolate
To celebrate the start of summer, Carvel has introduced a new line-up of ice cream treats made with Ghirardelli chocolate. The partnership between the two brands gives consumers a new way to enjoy... MORE
Co-Branded Coffee Breakfast Tarts
Co-Branded Coffee Breakfast Tarts
Pop-Tarts' Dunkin' Donuts Tarts Come In Limited Edition Flavors
Pop-Tarts Dunkin’ Donuts flavors commit to the idea of the toaster pastries being a quick and easy breakfast snack. The new Pop-Tarts flavors, which are part of an official, limited-time... MORE
Hot Sauce-Flavored Dips
Hot Sauce-Flavored Dips
The New Heluva Good! Dip is Made with Tabasco Sauce
The American dip brand ‘Heluva Good!’ recently announced the release of a new product made with Tabasco sauce. In recent years, there has been a growing shift towards dips made with more... MORE
Co-Branded Spicy Chicken Sandwiches
Co-Branded Spicy Chicken Sandwiches
Wayback Burgers' New Sandwich Features Frank's RedHot Sauce
With a growing number of consumers looking for spicier and more flavorful options at their local fast food chains, Wayback Burgers has teamed up with Frank’s RedHot sauce on a fiery new option.... MORE

Related Examples

Cinnamon-Sugar Donut Fries
Cinnamon-Sugar Donut Fries
Dunkin' Donuts is Currently Testing Donut Fries in the Boston Area
Cookie-Flavored Iced Coffees
Cookie-Flavored Iced Coffees
Dunkin’ Donuts Has Debuted a Sweet New Cookies & Cream Iced Coffee
Meal-Pairing Value Meals
Meal-Pairing Value Meals
The Dunkin' Go2s Value Menu Lets Consumers Pick Two Breakfast Dishes
Texturized Chocolate Dessert Donuts
Texturized Chocolate Dessert Donuts
The Dunkin' Donuts Caramel Chocoholic Donut is Indulgent
Festive Donut Social Competitions
Festive Donut Social Competitions
This New Dunkin' Donuts Campaign Prompts Social Engagement
Caramelized Brown Sugar Sandwiches
Caramelized Brown Sugar Sandwiches
Dunkin' Donuts' New Sandwich Features Caramelized Bacon
Cookie-Infused Coffee Beverages
Cookie-Infused Coffee Beverages
These Dunkin’ Donuts Girl Scout Cookie Drinks are Indulgent
Romantic Donut Shop Menus
Romantic Donut Shop Menus
Dunkin' Donuts is Rolling Out a Valentine's Day Menu for 2018
Spicy Fish Fillet Sandwiches
Spicy Fish Fillet Sandwiches
Arby's New Nashville Hot Fish Sandwich is the Latest Seafood Offering
Saucy Buffalo Bacon Sandwiches
Saucy Buffalo Bacon Sandwiches
The McDonald's Buffalo Bacon Sandwich is Artisan-Inspired
Spicy Sandwich Promos
Spicy Sandwich Promos
Shake Shack Will Now Serve a Limited-Edition Hot Chick’n Sandwich
Flavor-Dunked Chicken Sandwiches
Flavor-Dunked Chicken Sandwiches
The Sonic Dunked Ultimate Chicken Sandwich Comes in Three Flavors
Spicy Burger Remixes
Spicy Burger Remixes
McDonald's 'Signature Sriracha' Sandwich is Topped with Kale and Sriracha
Shrimp-Flavored Chicken Fries
Shrimp-Flavored Chicken Fries
The Newest Burger King Chicken Fries Boast the Taste of Shrimp
Hot Sauce-Marinated Fried Chicken
Hot Sauce-Marinated Fried Chicken
The KFC Tabasco-Marinated Fried Chicken is Tender and Spicy
Piquant Steak Wraps
Piquant Steak Wraps
McDonald's Australia is Adding Two Spicy McWraps to Its Menu
Co-Branded Breakfast Pastries
Co-Branded Breakfast Pastries
Kellogg's is Now Selling Slurpee Birthday Pop-Tarts at 7-Eleven
Southern-Style Chicken Sandwiches
Southern-Style Chicken Sandwiches
Jack in the Box is Testing Its Own Nashville Hot Chicken
Chicken-Based Chips
Chicken-Based Chips
Taco Bell's New Crispy Chicken Chips Put a Creative Twist on Chicken Tenders
Pretzel-Coated Chicken Tenders
Pretzel-Coated Chicken Tenders
White Castle's Pretzel Chicken Rings Feature a Salty Coating
Sweet BBQ Chicken Tenders
Sweet BBQ Chicken Tenders
KFC's Newest Dish is Inspired by the Regional Flavors of Georgia
Candy-Coated Popcorn
Candy-Coated Popcorn
Retro Corn Combines Candy and Popcorn for Snacking
Meat-Flavored Popcorn
Meat-Flavored Popcorn
This Butterkist Popcorn Flavor Reminds of 'Hickory BBQ Pulled Pork'
Cookie-Popcorn Snacks
Cookie-Popcorn Snacks
This Hybrid Snack Combines Cookies and Popcorn
Spicy Sub Shop Menus
Spicy Sub Shop Menus
Blimpie's New BBQ Subs are Inspired by the Grilling Season
Marmite-Flavored Popcorn
Marmite-Flavored Popcorn
Joe & Seph's Flavored Gourmet Popcorn Blends Sweet and Salty Tastes
Piquant Chicken Tenders
Piquant Chicken Tenders
The New Fiery Jalapeño Crunch Combines Spicy Flavor with a Crispy Texture
Spicy Fried Chicken Sliders
Spicy Fried Chicken Sliders
The New Buffalo Chicken Slider is Made for Snacking on the Go
Guacamole Vegetable Dips
Guacamole Vegetable Dips
Sabra Aims to Entice Millennials with a Reduced Fat Avocado Dip
Spicy Mango Dips
Spicy Mango Dips
Frutas Montosa's Dip is Made with 95% Fresh Fruit Ingredients
Omelet-Topped Breakfast Sandwiches
Omelet-Topped Breakfast Sandwiches
The New Dunkin' Donuts' Sandwiches Feature More Eggs
Soda-Flavored Toaster Pastries
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The Newest Pop-Tarts Flavors are Inspired by Popular Drinks
Ring-Shaped Chicken Fries
Ring-Shaped Chicken Fries
The Chicken Fries Rings Provide a New Way to Enjoy Fried Chicken
Ultra-Spicy Fast Food Menus
Ultra-Spicy Fast Food Menus
This Chain is Bringing Back to Piquant Dishes for a Limited Time
Soft-Serve Coconut Desserts
Soft-Serve Coconut Desserts
'CocoWhip' is a Bio-Fermented Vegan Coconut Ice Cream
Honey-Flavored Chicken Strips
Honey-Flavored Chicken Strips
The Honey-Butter Biscuit Tenders Put a Sweet Twist on Fried Chicken
Savory Turkish Dips
Savory Turkish Dips
The New Chobani Meze Dips are Inspired by Turkish Appetizers
Superhero-Inspired Ice Creams
Superhero-Inspired Ice Creams
These Movie-|Themed Treats are Inspired by Popular Superheroes
Spicy Coffee Shop Sandwiches
Spicy Coffee Shop Sandwiches
This Shop Now Offers Two New Spicy Breakfast Sandwiches
Strawberry Popcorn Snacks
Strawberry Popcorn Snacks
Ten Acre's Sweet Popcorn Snack Provides an Alternative to Salty Types
Spicy Seafood Nuggets
Spicy Seafood Nuggets
The New Sriracha Shrimp Nibblers from White Castle are a Tasty Menu Addition
Vegan Alternative Dips
Vegan Alternative Dips
'Dipnotics' Vegan Dips Substitute Traditional Dairy Ingredients
Cultural Popcorn Snacks
Cultural Popcorn Snacks
Pop Art Snacks' Gourmet Popcorn Range Includes Exotic Flavor Blends
Remixed Dessert Popcorn
Remixed Dessert Popcorn
Popcorn Indiana's Indulgent Snack Range Includes Rich Flavor Combinations
Brownie-Flavored Hummus Dips
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This Pick Pocket Dips Product Tastes Like a Chocolate Brownie
Piquant Chicken Fries
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The New 'Jalapeno Chicken Fries' are the Latest Burger King Menu Addition
Chocolate-Infused Breakfast Pastries
Chocolate-Infused Breakfast Pastries
The Latest Pop-Tarts Flavor is a Sweet Breakfast Treat
Fudgy Valentine's Day Confections
Fudgy Valentine's Day Confections
These Chocolate Fudge Desserts are Perfect for Valentine's Day
Candied Cookie Popcorn
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The Pop Works Cookies & Cream Flavor Offers a Lighter Dessert Alternative
Nashville-Inspired Chicken Dishes
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This Chain is Offering Its Own Take on a Nashville Specialty
All-Natural Bean Dips
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Fast Food Wasabi Condiments
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Festive Ice Cream Flavors
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Festive Breakfast Pastries
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These Limited-Edition Toaster Pastries Feature Tasty Holiday Flavors
Pretzel Chicken Nuggets
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These Crispy Chicken Tenders are Breaded Using Crushed Salty Snacks
Pumpkin-Flavored Popcorn Snacks
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This Company is Now Selling 'Pumpkin Spice Caramel Corn'
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The Healthy Veggie Dips from Alouette Boast Bold Flavors & Colorful Labels
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The New Pop-Tarts Flavors are Limited Edition and Breakfast-Inspired
Festive Fall Ice Creams
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The Sanders Chocolate & Ice Cream Launches Store-Brought Products
Ultra-Spicy Chicken Fries
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This Dish is Seasoned with a Peppery Mix of Cayenne and Black Pepper
Spicy Strawberry Desserts
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Cold Stone Creamery's Valentines Day Treats Mix Chocolate & Spice
Banana Bacon Breakfast Pastries
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Birthday Cake Pastries
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Spicy Chip Burgers
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Crispy Chicken Fries
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Burger King Converts its Potato Fries into Crispy Strips of Poultry
Icy PB&J Treats
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Cold Stone Creamery's Peanut Butter and Jelly Ice Cream is Heaven for Nut Lovers
Chocolate Spread Ice Cream
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Carvel is Launching a Line of Nutella Ice Cream Treats
Sci-Fi Breakfast Treats
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Han Solo Frozen in Carbonite Pop-Tarts is a Delicious Fake Design
Decadent Breakfast Delights
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The Kellogg's Confetti Cake Pop-Tarts Make Mornings Sweet Again