Co-Branded Consumption

Food brands collaborate and co-sign on various products

Implications - Foods brands can more frequently be seen collaborating with one another in the products they offer, with everything from grocery store products to menu items featuring branded co-signs. The shift to collaboration between recognizable food brands serves to re-engage consumers who may be less inclined to remain engaged by brand loyalty and familiarity alone.

Workshop Question - Conceptualize a collaborative product/service your brand could create with a business in a similar industry to yours.
SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
38,412 Total Clicks
Jun 16 - Apr 18
This Year and Average
MarketingLifestyleFood
Featured Examples
Cinnamon Roll-Flavored Popcorn - This Co-Branded Snack Food Tastes Like Sweet Breakfast Pastries
SCORE 5.4
Warm 770 Clicks Pub: Jul 29, 16
Cinnamon Roll-Flavored Popcorn
This Co-Branded Snack Food Tastes Like Sweet Breakfast Pastries
In keeping with the growing demand for remixed snacks, Wise Foods has released a cinnamon roll-flavored popcorn. Combining the sugary taste of a cinnamon roll with the light and airy texture of air-... [More]
Hot Sauce-Themed Menus - Krystal's New Fired-Up Menu Features Tabasco-Infused Dishes
SCORE 5.2
Warm 571 Clicks Pub: Jun 10, 16
Hot Sauce-Themed Menus
Krystal's New Fired-Up Menu Features Tabasco-Infused Dishes
As outdoor temperatures rise, Krystal is heating things up indoors with its new Fired-Up menu. Designed as part of a partnership with Tabasco Brand, the new menu features hot sauce-infused dishes... [More]
Cheese-Dusted Chicken Fries - Burger King's New Cheetos Chicken Fries are a Hybrid Side Dish
SCORE 4.4
Average 1,011 Clicks Pub: Sep 13, 16
Cheese-Dusted Chicken Fries
Burger King's New Cheetos Chicken Fries are a Hybrid Side Dish
Burger King recently announced the debut of Cheetos Chicken Fries at participating restaurants this September. While Burger King has previously tested the limits of fast food with hybrid dishes such... [More]
Co-Branded Coffee Ice Creams - Dunkin' Donuts and Baskin Robbins Collaborated on a Frozen Treat Line
SCORE 5.5
This Year and Warm 199 Clicks Pub: Apr 18, 18
Co-Branded Coffee Ice Creams
Dunkin' Donuts and Baskin Robbins Collaborated on a Frozen Treat Line
Together, Dunkin’ Donuts and Baskin Robbins have created a new line of frozen treats that will be available through retailers as of the spring and summer. All of the co-branded ice cream... [More]
Co-Branded Soft Serve Treats - Carvel's New Ice Cream Line-Up is Made with Ghirardelli Chocolate
SCORE 2.9
Mild 336 Clicks Pub: Jun 2, 16
Co-Branded Soft Serve Treats
Carvel's New Ice Cream Line-Up is Made with Ghirardelli Chocolate
To celebrate the start of summer, Carvel has introduced a new line-up of ice cream treats made with Ghirardelli chocolate. The partnership between the two brands gives consumers a new way to enjoy... [More]
Co-Branded Coffee Breakfast Tarts - Pop-Tarts' Dunkin' Donuts Tarts Come In Limited Edition Flavors
SCORE 2.2
Untested 162 Clicks Pub: Dec 13, 16
Co-Branded Coffee Breakfast Tarts
Pop-Tarts' Dunkin' Donuts Tarts Come In Limited Edition Flavors
Pop-Tarts Dunkin’ Donuts flavors commit to the idea of the toaster pastries being a quick and easy breakfast snack. The new Pop-Tarts flavors, which are part of an official, limited-time... [More]
Quantcast