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Co-Branded Coffee Breakfast Tarts

Pop-Tarts' Dunkin' Donuts Tarts Come In Limited Edition Flavors

— December 13, 2016 — Lifestyle
Pop-Tarts Dunkin' Donuts flavors commit to the idea of the toaster pastries being a quick and easy breakfast snack. The new Pop-Tarts flavors, which are part of an official, limited-time collaboration with massive coffee retailer Dunkin' Donuts, are designed to taste like two of Dunkin' Donuts most popular morning beverages.

The two Pop-Tarts Dunkin' Donuts flavors are 'Frosted Chocolate Mocha' and 'Frosted Vanilla Latte.' The two treats are significantly sweeter than the average coffee from Dunkin' Donuts, but the flavoring is accurate. Both of the pastries are covered with a similar, mocha and whipped cream frosting. The Chocolate Mocha pastry contains a gooey chocolate filling, and the Vanilla Latte comes with a richer and thicker coffee filling.
Trend Themes
1. Breakfast Snack Collaborations - There is an opportunity for more limited-time collaborations between large and small food companies for new breakfast snack products.
2. Flavored Toaster Pastries - The potential for new flavors in toaster pastries is an opportunity for continuous product development and innovation.
3. Crossover Products - Other food companies can explore limited collaborations with companies from different industries to create unique and memorable crossover products.
Industry Implications
1. Food and Beverage - Companies can explore partnership opportunities within the food and beverage industry to create new and exciting products.
2. Quick Service Restaurants - Quick service restaurants can expand their product lines by partnering with brands from other industries, adding convenience and variety to their offerings.
3. Consumer Packaged Goods - Consumer packaged goods companies can leverage established partnerships to create innovative new flavors and product variations.
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