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Waffle-Flavored Breakfast Pastries

The Eggo Frosted Maple Syrup Flavor Pop-Tarts are Arriving Soon

— October 7, 2021 — Marketing
The Eggo Frosted Maple Syrup Flavor Pop-Tarts have been created as a collaboration breakfast food from Pop-Tarts and Eggs that will provide consumers with a flavorful experience to enjoy at leisure. The pastry features a butter-yellow crust that's flaky and light along with a maple-flavored filling that helps to give the product the taste of a freshly prepared Eggo waffle. The pastry comes topped with white icing along with a yellowfins icing that is placed overtop in a grid-like pattern to call to mind the waffle.

The Eggo Frosted Maple Syrup Flavor Pop-Tarts are expected to be available nationwide starting in December in an eight-ounce box that will retail for $2.99 with a two-pack being launched for the convenience store channel.
Trend Themes
1. Breakfast Pastry Innovation - Breakfast pastry companies should continue to innovate on flavors in order to capture the attention of consumers, such as with waffle-flavored pastries like Eggo Frosted Maple Syrup Flavor Pop-Tarts.
2. Marketing Collaboration - Collaborations between established brands, such as Pop-Tarts and Eggo, can be a successful marketing strategy for both parties to promote their products to new audiences.
3. Upscaling Convenience Store Items - Convenience stores can strengthen their brand and increase sales by partnering with trusted and popular food brands to upscale their products, like the two-pack Eggo Frosted Maple Syrup Flavor Pop-Tarts set to be launched in the convenience store channel.
Industry Implications
1. Breakfast Foods - Breakfast food manufacturers should continue to experiment with new flavors and collaborations in order to stay ahead of consumer preferences, as seen with the Eggo Frosted Maple Syrup Flavor Pop-Tarts.
2. Marketing and Advertising - Marketing and advertising agencies can assist brands in developing successful collaboration strategies, such as Pop-Tarts and Eggo, to promote their products to new, diverse audiences.
3. Convenience Stores - Convenience stores should consider partnering with popular food brands to upscale their existing products and keep up to date with consumers' changing tastes, such as the upcoming two-pack Eggo Frosted Maple Syrup Flavor Pop-Tarts set to be launched in the convenience store channel.
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