Category
Lifestyle
Assisted Choices
Trend cluster
Category
Overhauled
Hygiene
Moving beyond formula updates, deodorant products see a shift in format as well.
4.2
Trend score
Trend
What is the Overhauled Hygiene trend?
Overhauled Hygiene: With consumers' concerns around safety prompting an interest in alternative formulas when it comes to deodorant products, this spirit of reinvention has seen this category revamped with new product designs and formats as well. This shift speaks to the modern consumers' openness to smarter, more convenient and sometimes more playful updates to "staple" products.
Trend themes
Themes within the Overhauled Hygiene trend
Three behaviours holding the trend together01
Sustainable Packaging
More beauty brands are offering sustainable packaging solutions that prioritize the use of reusable and eco-friendly materials.
02
Convenient Format
Deodorant products are being offered in more convenient formats like compostable tubes, travel friendly wipes, mini tubs and pen-like dispensers.
03
Natural Ingredients
There is a shift in the use of natural ingredients in deodorant products, which includes mineral salts, essential oils, and coconut oil, providing consumers with greener and healthier products.
Industry implications
What the Overhauled Hygiene trend means for industry
Where the trend changes the playbookFor
Personal Care
The personal care industry is responding to consumer demands for eco-friendly and healthier products by using natural ingredients and sustainable packaging.
For
Retail
Retailers are presented with opportunities to sell eco-friendly and innovative deodorant products that cater to the demands of modern consumers.
For
Cosmetics
Cosmetic brands can integrate natural ingredients and sustainable packaging into their deodorant products, propelling the eco-conscious trend further.
Workshop question
What's a fresh way that you could revamp your offering in a way that surprises and delights your consumer?
Trend signals
Trend signals for Overhauled Hygiene
Trend score 4.2 out of 10, from popularity 67%, activity 51%, freshness 8%.
Popularity67%
Activity51%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Overhauled Hygiene trend
5 featured examples from Nov 23, 2017 to Mar 8, 2018CategoryEco
Compostable Deodorant Tubes
Organic Essence Packages Its Products in Renewable Paper Materials
The beauty and personal care industry can capitalize on the trend of sustainable packaging solutions and non-plastic applicators by developing innovative products and packaging de…
CategoryFashion
Natural Deodorant Pastes
This StinkPretty Deodorant Prevents Odors Without Synthetic Agents
Opportunity for the personal care industry to explore and invest in natural deodorant alternatives.
CategoryFashion
Convenient Deodorant Pens
This Product Allows Consumers to Easily Apply Antiperspirant on the Go
Opportunity for disruptive innovation in the personal care industry to create convenient and portable solutions for health and hygiene products.
CategoryLifestyle
Purse-Friendly Deodorant Sticks
Secret's Freshies Mini Deodorant is Both Cute and Convenient
The beauty and personal care industry should explore the development of compact and discreet products, such as purse-friendly deodorant sticks, to meet the demands of busy consume…
CategoryLifestyle
Odor Prevention Wipes
Crystal Makes Single-Use Scented Biodegradable Deodorant Towelettes
Innovations in biodegradable, essential oil, and on-the-go deodorant products can disrupt the personal care industry and provide healthier alternatives to consumers.
