Overhauled Hygiene

Moving beyond formula updates, deodorant products see a shift in format as well

Implications - With consumers' concerns around safety prompting an interest in alternative formulas when it comes to deodorant products, this spirit of reinvention has seen this category revamped with new product designs and formats as well. This shift speaks to the modern consumers' openness to smarter, more convenient and sometimes more playful updates to "staple" products.
SCORE 6.6
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21,300 Total Clicks
Nov 17 - Apr 18
This Year and Warm
LifestyleHealthLife
Featured Examples
Compostable Deodorant Tubes - Organic Essence Packages Its Products in Renewable Paper Materials
SCORE 7.8
This Year and Hot 1,105 Clicks Pub: Mar 8, 18
Compostable Deodorant Tubes
Organic Essence Packages Its Products in Renewable Paper Materials
Organic Essence sets itself apart as a beauty company devoted to sustainability by packaging its all-natural products in non-plastic, renewable paper materials. The brand’s range of deodorants... [More]
Natural Deodorant Pastes - This StinkPretty Deodorant Prevents Odors Without Synthetic Agents
SCORE 5.9
This Year and Warm 327 Clicks Pub: Nov 28, 17
Natural Deodorant Pastes
This StinkPretty Deodorant Prevents Odors Without Synthetic Agents
Whiffcraft’s StinkPretty natural deodorant paste features no synthetic fragrances or harsh chemicals. The natural deodorant requires just a pea-sized amount of paste that can be applied... [More]
Convenient Deodorant Pens - This Product Allows Consumers to Easily Apply Antiperspirant on the Go
SCORE 7.1
This Year and Warm 408 Clicks Pub: Feb 22, 18
Convenient Deodorant Pens
This Product Allows Consumers to Easily Apply Antiperspirant on the Go
The Super Recipes Deodorant Pen is the perfect product for those who find themselves constantly out of the house and running around. With incredibly compact packaging, the product can simply be... [More]
Purse-Friendly Deodorant Sticks - Secret's Freshies Mini Deodorant is Both Cute and Convenient
SCORE 5.2
This Year and Warm 378 Clicks Pub: Jan 23, 18
Purse-Friendly Deodorant Sticks
Secret's Freshies Mini Deodorant is Both Cute and Convenient
Those with busy schedules can sometimes find themselves in need of a quick and refreshing dose of antiperspirant, but the size of most products on the market, makes it hard to do this discreetly,... [More]
Odor Prevention Wipes - Crystal Makes Single-Use Scented Biodegradable Deodorant Towelettes
SCORE 5
This Year and Warm 145 Clicks Pub: Nov 23, 17
Odor Prevention Wipes
Crystal Makes Single-Use Scented Biodegradable Deodorant Towelettes
Crystal’s biodegradable and scented deodorant towelettes offer a convenient solution for naturally preventing odor. The Crystal Essence Towelettes are made with mineral salts, natural... [More]
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