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Empowered Gaming

The gaming industry makes attempts to become more gender inclusive

Implications - The video game industry has faced a lot of criticism for both its depiction of women, and for its lack of inclusivity for, and at times hostility towards, women and girls. It is slowly making attempts to change these perceptions by bringing women into the fold – most notably by creating female-only spaces in which they can thrive. This shift comes as women and their allies seek out all-encompassing strides towards gender equality.
Workshop Question - How can your brand make moves to become more inclusive in its targeting, marketing, or in the initiatives it supports?
Trend Themes
1. Inclusion Initiatives - The gaming industry is making attempts to become more gender inclusive by bringing women into the fold and creating female-only spaces.
2. Customization and Creation - Fans are increasingly able to create custom skins in their favorite games, giving rise to a new industry of battle royale skin creators.
3. Inclusive Esports Festivals - Competitive eSports is becoming more inclusive with the creation of women-only esports race competitions and the GIRLGAMER eSports Festival.
Industry Implications
1. Gaming - Gaming companies can take advantage of inclusion initiatives to create female-only spaces and make video games more gender inclusive.
2. Design - The rise of custom skins in video games is creating opportunities for designers to work on popular video game titles and create their own businesses.
3. Sports - The gaming industry can work with the sports industry to increase inclusivity and drive up participation rates among women with the creation of women-only esports race competitions and all-female sports playsets.
3.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 45 Examples:
311,938 Total Clicks
Date Range:
May 17 — Jun 18
Trending:
Average
Consumer Insight Topics:

Featured Examples

Battle Royale Skin Creators
Battle Royale Skin Creators
A Fortnite Skin Creator Has Been Developed by Fans for Fans
Fortnite Battle Royale has quickly taken over the gaming world due in part to its plethora of incredible skins, but this new Fortnite skin creator is letting fans design and play with their very own... MORE
All-Female Sports Playsets
All-Female Sports Playsets
Subbuteo Launched a Special Football Set for the Women’s FA Cup Final
To celebrate the upcoming women’s FA Cup Final, tabletop game creator Subbuteo launched a special-edition sports playset that features an exclusively female set of football figurines. The new... MORE
Women-Only eSports Race Competitions
Women-Only eSports Race Competitions
SimBin Studios Caters to Women with Women and Wheels
The racing game developer Simbin Studios has introduced a gaming competition entitled ‘Women and Wheels,’ created exclusively for women. The development of the game encouraged more... MORE
play_circle_filled Inclusive eSports Festivals
Inclusive eSports Festivals
The GIRLGAMER eSports Festival Focuses on Inclusiveness in Gaming
Competitive eSports can feel like a male-dominated industry, but the GIRLGAMER eSports Festival is working to make the scene more universal and inclusive. Since its debut in 2017, the festival has... MORE
play_circle_filled Feminist Gaming Avatars
Feminist Gaming Avatars
The Creators of 'Dots' are Releasing a Game with a Female Protagonist
Though many women play mobile games on the go, it can still be difficult to find games with female avatars that aren’t being projected in an overly sexualized way in 2017. One such exception... MORE

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