Candy Collab

Businesses are collaborating with candy brands and associated products

Implications - Partnerships between candy brands and unlikely industries are on the rise as businesses seek to establish themselves in more distinct ways. These collaborations come as novelty in purchase decisions becomes a primary motivating factor, especially with the social media shareability these products offer.
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
65,984 Total Clicks
Jan 18 - Apr 18
This Year and Warm
LifestyleHealth
Featured Examples
Life-Size Gummy Sneakers - Trolli Recreated the adidas x James Harden Sneaker with Candy
SCORE 8.5
This Year and Hot 1,656 Clicks Pub: Mar 24, 18
Life-Size Gummy Sneakers
Trolli Recreated the adidas x James Harden Sneaker with Candy
Inspired by the style of professional basketball player James Harden, adidas created the Harden Vol. 2 Shoes—and confectionery brand Trolli created a pair of gummy sneakers based on the footwear.... [More]
Boozy Beer Gummy Bears - Corona Light Teamed Up with Sugarfina to Create Sweet Gummy Cervezas
SCORE 8.4
This Year and Hot 1,473 Clicks Pub: Apr 24, 18
Boozy Beer Gummy Bears
Corona Light Teamed Up with Sugarfina to Create Sweet Gummy Cervezas
If you’re looking for a hostess gift for upcoming summer pool parties, look no further than Sugarfina’s new boozy Corona Light gummy bears. With two tasty flavors to choose from, the new... [More]
Candy-Flavored Yogurt Tubes - Go-GURT Teamed Up with Sour Patch Kids on a New Candy-Flavored Yogurt
SCORE 5.2
This Year and Warm 726 Clicks Pub: Jan 19, 18
Candy-Flavored Yogurt Tubes
Go-GURT Teamed Up with Sour Patch Kids on a New Candy-Flavored Yogurt
It can be hard to get kids to eat the yogurt packed in their lunch bag, which is why Go-GURT has teamed up with Sour Patch Kids to create an irresistible candy-flavored yogurt. By combining the fun... [More]
Vodka-Infused Candy Treats - The Sugarfina 'Vodka Is Always a Good Idea Candy Bento Box' is Boozy
SCORE 4.6
This Year and Average 343 Clicks Pub: Jan 10, 18
Vodka-Infused Candy Treats
The Sugarfina 'Vodka Is Always a Good Idea Candy Bento Box' is Boozy
The Sugarfina ‘Vodka Is Always a Good Idea Candy Bento Box’ has been announced as a new product created in collaboration with Tito’s Handmade Vodka to offer boozy treats in an... [More]
Candy-Paired Underwear Packaging - The MeUndies x Sugarfina Bento Box is Filled with Gummy Treats
SCORE 4.7
This Year and Average 1,343 Clicks Pub: Jan 31, 18
Candy-Paired Underwear Packaging
The MeUndies x Sugarfina Bento Box is Filled with Gummy Treats
For Valentine’s Day this year, the MeUndies x Sugarfina collaboration has been released to pair an ultra-comfortable underwear gift with artisanal gummy candies. The exclusive bento box... [More]
Candy-Flavored Alcoholic Ciders - March First Brewing's Newest Cider is Green Apple Airhead Flavored
SCORE 2.8
This Year and Mild 234 Clicks Pub: Mar 1, 18
Candy-Flavored Alcoholic Ciders
March First Brewing's Newest Cider is Green Apple Airhead Flavored
In collaboration with Airheads, Cincinnati-based brewery ‘March First Brewing’ made a new Green Apple Airhead cider. The cider was released during a tapping party that was co-hosted by... [More]
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