Businesses are collaborating with candy brands and associated products
Implications - Partnerships between candy brands and unlikely industries are on the rise as businesses seek to establish themselves in more distinct ways. These collaborations come as novelty in purchase decisions becomes a primary motivating factor, especially with the social media shareability these products offer.
Workshop Question - Consider an unlikely brand your business could collaborate with – what would that collaboration look like?
Trend Themes
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Unlikely Brand Collaborations — Businesses are partnering with candy brands for unique product collaborations and increased brand exposure.
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Novelty in Purchase Decisions — Consumers are seeking unique novelty items to share on social media, such as candy-flavored yogurts and life-size gummy sneakers.
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Boozy Candy — Candy companies are partnering with alcohol brands to create boozy treats, such as vodka-infused candy and beer-flavored gummy bears.
Industry Implications
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Food & Beverage — Brands within the food and beverage industry can benefit from partnering with candy companies to create unique products and increase brand exposure.
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Fashion — Fashion brands can increase brand exposure and create buzz by partnering with candy companies to create limited edition candy-inspired products.
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Alcohol — Alcohol brands can partner with candy companies to create boozy candy treats for consumers seeking unique flavor experiences.
