If you're looking for a hostess gift for upcoming summer pool parties, look no further than Sugarfina's new boozy Corona Light gummy bears. With two tasty flavors to choose from, the new gummy snacks are the perfect summer beer pairing.
To create the booze-inspired gummy treats, Corona Light teamed up with the luxury candy company Sugarfina. Together, the two brands came up with two limited-edition candies inspired by the beer. The first is called 'But First, Cerveza,' which is a beer-bootle shaped gummy, while the second is a lime-shaped treat dubbed 'Here For a Good Lime.'
Despite the clever names and boozy taste, both gummy candies are actually non-alcoholic, meaning consumers won't have to pay too close attention to how many they are snacking on.
Image Credit: <i> Sugarfina.</i>
What Makes This Trend Stand Out
- Boozy Beer Gummy Treats
- Disruptive innovation opportunity: Expanding the market for alcoholic-inspired candy by collaborating with different beverage brands.
- Luxury Candy Partnerships
- Disruptive innovation opportunity: Forming collaborations between luxury candy companies and popular beverage brands to create unique and exclusive products.
- Non-alcoholic Cocktail Snacks
- Disruptive innovation opportunity: Creating a range of non-alcoholic gummy snacks that replicate the flavors of popular cocktails.
Sectors Adopting This
- Food and Beverage
- Disruptive innovation opportunity: Exploring the creation of new and exciting products that combine the worlds of food and beverage.
- Candy
- Disruptive innovation opportunity: Reinventing traditional candy by incorporating unique flavors and partnerships with other industries.
- Alcohol
- Disruptive innovation opportunity: Developing new alcohol-inspired products that cater to consumers looking for alternative ways to enjoy their favorite beverages.
