Go-GURT Teamed Up with Sour Patch Kids on a New Candy-Flavored Yogurt
Katherine Pendrill — January 19, 2018 — Lifestyle
References: prnewswire & delish
It can be hard to get kids to eat the yogurt packed in their lunch bag, which is why Go-GURT has teamed up with Sour Patch Kids to create an irresistible candy-flavored yogurt. By combining the fun of squeezable yogurt with the sweet taste of sour candies, the new product is the ultimate school snack.
The new Sour Patch Kids-flavored yogurt comes as the first-ever flavor collaboration for Yoplait's Go-GURT brand. The product itself consists of low-fat yogurt infused with natural flavors to create a familiar sweet and sour taste that reminds consumers of Sour Patch Kids candy. Just like the candies themselves, the yogurt comes in both a Redberry and a Blue Raspberry flavor.
Available in 8 and 16 count cartons, the candy-flavored yogurt is the perfect grab-and-go snack for kids with a sweet tooth.
The new Sour Patch Kids-flavored yogurt comes as the first-ever flavor collaboration for Yoplait's Go-GURT brand. The product itself consists of low-fat yogurt infused with natural flavors to create a familiar sweet and sour taste that reminds consumers of Sour Patch Kids candy. Just like the candies themselves, the yogurt comes in both a Redberry and a Blue Raspberry flavor.
Available in 8 and 16 count cartons, the candy-flavored yogurt is the perfect grab-and-go snack for kids with a sweet tooth.
Trend Themes
1. Candy-flavored Kids' Foods - Creating candy-flavored versions of familiar foods can increase their appeal to children and create new product opportunities.
2. Branded Flavors - Partnering with popular candy brands can create excitement and drive sales for products in related industries, such as yogurt.
3. Snack-time Convenience - Developing products that are easy to eat and convenient for kids' busy schedules can create opportunities in the snack food industry.
Industry Implications
1. Food and Beverage - The food and beverage industry can experiment with new ways to make healthy products more appealing to children by incorporating familiar candy flavors.
2. Candy - Candy companies can explore new licensing and branding opportunities to expand their reach into other industries, such as yogurt.
3. Packaged Snacks - The packaged snack industry can innovate by creating products that are both convenient for busy schedules and tasty enough to satisfy kids' cravings for sweets.
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