Sour Patch Kids is introducing a brand-new flavor this summer but it's not clear what it is, since the brand is choosing to leave the mystery flavor undisclosed for a time. Fans are invited to guess the flavor of the new “sour, then sweet” mystery flavor for their chance to win $50,000 or other great prizes like tablets, cameras and mini drones.
According to the brand, "the mystery flavor can be found in mixed flavor packages elsewhere" but there are also dedicated Mystery Kids packs with just the one flavor that can only be found at 7-Eleven. The shareable eight-ounce bags can be purchased for a special price for a limited time, so sour candy lovers can put their detective skills to work fast to solve the first-ever mystery flavor from the candy brand.
What's Driving This Trend
- Mystery Flavors
- There is an opportunity for brands to create mystery flavors and engage customers through consumer contests and social media campaigns.
- Limited Edition Packaging
- Brands can create a sense of urgency through limited edition packaging to drive sales and create buzz online.
- Gamification
- Gamification can be used as a tool to increase customer engagement and drive sales for products.
Who This Affects Most
- Confectionery
- Confectionery companies can use mystery flavors to drive sales and engagement through contests and limited edition packaging.
- Retail
- Retailers can leverage the popularity of limited edition packaging and gamification to attract new customers and increase sales.
- Marketing
- Marketing agencies can use mystery flavors and gamification as part of their social media strategies to drive engagement and create buzz for brands.
