Trend cluster
Category

Peeled
Product

Peeling skincare items offer novel formulations for consumers seeking self-care.

Age-Defying Moth Bean SkincareCollagen-Boosting Skin PeelsAt-Home Berry PeelsRefining Skin PeelsNaturally Supportive Exfoliants

Trend

What is the Peeled Product trend?

Peeled Product: At-home skin care products that offer manual or chemical peeling are becoming increasingly popular as consumers seek affordable alternatives to spa and dermatological treatments that offer similar results. These products provide the experiential and functional benefits of these products, without consumers having to go out of their way to take advantage of such services.

Trend themes

Themes within the Peeled Product trend

Three behaviours holding the trend together
01

At-Home Skin Peels

Consumer demand for affordable and convenient alternatives to professional skin care treatments is driving the growth of at-home skin peels.

02

Natural Ingredients

Skin care products formulated with natural ingredients like fruit enzymes, berries, and organic extracts are becoming popular due to their gentle and skin-friendly nature.

03

Age-Defying Skincare

Consumers are increasingly seeking skin care products that offer anti-aging benefits and use natural alternatives to harsh retinols and chemicals.

Industry implications

What the Peeled Product trend means for industry

Where the trend changes the playbook
For

Personal Care

The personal care industry can develop innovative at-home skin peel products that rival professional treatments in efficacy and affordability, and can utilize natural, gentle ingredients to cater to consumers with sensitive skin.

For

Natural Skincare

The natural skincare industry can leverage the trend of natural ingredients to formulate gentle and effective skin care products, and provide affordable alternatives to harsh chemical treatments.

For

Anti-Aging

The anti-aging industry can capitalize on the demand for effective yet gentle age-defying skincare products, and can explore natural alternatives to harsh chemicals and retinols to cater to consumers who prefer natural ingredients.

Workshop question

How could your brand offer premium products/services that prioritize convenience?

Trend signals

Trend signals for Peeled Product

Trend score 2.9 out of 10, from popularity 52%, activity 27%, freshness 8%.

Popularity52%
Activity27%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer
Market
North America
Europe
Asia-Pacific