While Mother's Day might be just around the corner, American Greetings knows that not everyone will be sending out a card to their mom. In order to recognize what the holiday means for those who have lost their moms, the card company created a beautiful new ad about celebrating the day in a different way.
The new American Greetings ad is titled 'Tattoo' and it begins with a young woman walking into a tattoo parlor. While she looks nervous at first, her face ultimately breaks into a smile upon seeing the finished tattoo on her wrist. She then takes out a greeting card to reveal that the tattoo is a copy of a message her late mother wrote to her.
The ad is a beautiful reminder that not everyone will be celebrating this Mother's Day in the same way and that those who have lost their moms might need a little bit of extra support to get them through.
What Makes This Trend Stand Out
- Emotional Advertising
- Opportunity for brands to create emotional connections with consumers by acknowledging different experiences on holidays such as Mother's Day.
- Personalized Remembrance
- Opportunity to offer products or services that allow individuals to honor and remember their late loved ones in a personal and meaningful way.
- Supportive Messaging
- Opportunity to provide emotional support and understanding to individuals who are grieving the loss of their mothers during special occasions like Mother's Day.
Sectors Adopting This
- Greeting Card Industry
- Opportunity for greeting card companies to create special cards and messages that acknowledge and cater to individuals who have lost their mothers.
- Tattoo Industry
- Opportunity for tattoo parlors to offer customization services that allow customers to memorialize their late mothers through tattoos.
- Counseling and Therapy Industry
- Opportunity for therapists and counselors to provide support and guidance to individuals dealing with grief and loss during special occasions like Mother's Day.
