American Greetings' New Ad Honors Those Whose Moms Have Passed

 - May 12, 2017
References: & refinery29
While Mother's Day might be just around the corner, American Greetings knows that not everyone will be sending out a card to their mom. In order to recognize what the holiday means for those who have lost their moms, the card company created a beautiful new ad about celebrating the day in a different way.

The new American Greetings ad is titled 'Tattoo' and it begins with a young woman walking into a tattoo parlor. While she looks nervous at first, her face ultimately breaks into a smile upon seeing the finished tattoo on her wrist. She then takes out a greeting card to reveal that the tattoo is a copy of a message her late mother wrote to her.

The ad is a beautiful reminder that not everyone will be celebrating this Mother's Day in the same way and that those who have lost their moms might need a little bit of extra support to get them through.