Category
World
Layered Getaways
Trend cluster
Category
In-Flight
Elevation
Luxe in-flight experiences become increasingly niche.
4.8
Trend score
Trend
What is the In-Flight Elevation trend?
In-Flight Elevation: For those who can afford them, in-flight experiences that expand beyond comfort and entertainment are becoming increasingly common. Ranging from pet-friendly jets to in-flight aromatherapy, these products cater to luxury-minded consumers seeking more for the high costs they pay to fly, while giving brands the opportunity to elevate customer experiences with little extra costs.
Trend themes
Themes within the In-Flight Elevation trend
Three behaviours holding the trend together01
Luxury In-Flight Experiences
As more airlines cater to luxury-minded consumers seeking the high costs they pay to fly, brands have opportunities to offer elevated customer experiences.
02
Personalized In-Flight Services
Brands can offer more personalized and tailored in-flight services, such as chef-curated meals, pet-friendly travel, and updated dating apps.
03
Wellness-Focused Travel Experiences
Airlines can partner with wellness companies to offer passengers a more holistic journey by prioritizing nutrition, rest, and relaxation.
Industry implications
What the In-Flight Elevation trend means for industry
Where the trend changes the playbookFor
Aviation
As airlines differentiate themselves with luxurious experiences, aviation companies have opportunities to create innovative solutions for in-flight comfort and entertainment.
For
Hospitality
Hotels can partner with airlines to offer seamless and elevated travel experiences to their global clientele.
For
Wellness
Wellness companies can create customized products and services to meet the needs of travelers seeking healthy and holistic travel experiences.
Workshop question
Consider a way your brand could enhance its customers' experience with its products/services, in a way that keeps added costs at a minimum.
Trend signals
Trend signals for In-Flight Elevation
Trend score 4.8 out of 10, from popularity 67%, activity 68%, freshness 8%.
Popularity67%
Activity68%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the In-Flight Elevation trend
7 featured examples from May 3, 2016 to Aug 22, 2018CategoryWorld
In-Flight Bunk Beds
Airbus Bunk Beds are Set to Change Comfort in Air Travel
The introduction of Airbus bunk beds and other comfort modules presents a unique opportunity for airlines to differentiate their services and win over customers who prioritize com…
CategoryWorld
Premium In-Flight Sleeping Products
Casper is Providing Comfort 30,000 Feet in the Air
The travel and hospitality industry can benefit from partnering with premium in-flight sleeping product brands to enhance the overall travel experience and attract luxury traveler…
CategoryWorld
Wellness-Focused Flying Experiences
Singapore Airlines Enhances its Ultra-Long-Haul Flight
The partnership between Singapore Airlines and Canyon Ranch introduces a wellness-focused approach to air travel, offering an opportunity for disruptive innovation within the airl…
CategoryLifestyle
Aromatic In-Flight Experiences
The Air Canada Signature Service is Enhanced with Essential Oils
Integrating aromatherapy, luxury amenities, and regional products into hotel stays to enhance guest experiences.
CategoryLuxury
Pet-Friendly Travel Services
'Life Travel' Has a Luxurious Travel Option for Pets and Owners
A disruptive innovation opportunity for companies in the travel industry to cater to the growing demand for pet-friendly and luxurious travel services.
CategoryLifestyle
Chef-Curated Airline Meals
This Premium In-Flight Menu is Prepared by Top Chefs
Offering top chef-designed menus can differentiate an airline and offer a new premium experience.
CategoryTech
Updated On-Flight Dating Apps
The AirDates App Now Includes Social Media Integration
The travel and tourism industry can leverage in-flight dating apps to enhance the travel experience and provide a unique and enjoyable social networking platform for air travelers.
