Aromatic In-Flight Experiences

The Air Canada Signature Service is Enhanced with Essential Oils

Air Canada recently introduced its Air Canada Signature Service, which will now be available to international customers and as of June, select flights within North America.

The all-new Air Canada Signature Service is being touted as "an enhanced and seamless end-to-end travel experience" for those flying in the Air Canada Signature Class, the premium cabin. Eligible travelers will be able to enjoy a range of benefits, including an expedited check-in process, lie-flat suites, curated menus and personal care products from Canadian brands.

Vitruvi's curated Voyage Collection for the in-flight experience includes a lip balm, a face lotion and an uplifting essential oil roll-on blend. Pleasing scents from the brand will also be found in Air Canada bathrooms, hand soaps, hand creams and a refreshing face mist.

In-flight Aromatherapy
Incorporating essential oils into in-flight experiences to improve passenger wellbeing and comfort.
Premium Airline Amenities
Offering curated luxury products and services to meet the needs and desires of elite travelers.
Canadian-inspired Travel
Highlighting and showcasing Canadian brands and products to create a distinctive and memorable travel experience.

Sectors Adopting This

Hospitality
Integrating aromatherapy, luxury amenities, and regional products into hotel stays to enhance guest experiences.
Travel and Tourism
Marketing distinctive travel experiences that incorporate local products, cultures, and innovations to attract high-end travelers.
Wellness
Developing aromatherapy-based products and services to promote relaxation and wellbeing across multiple domains, including healthcare and beauty.
SCORE
4.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 61%
Activity 76%
Freshness 8%