Category
Fashion
Sneaker Theater
Trend cluster
Category
CBD
Spa
The use of cannabis in traditional spa products is on the rise.
4.4
Trend score
Trend
What is the CBD Spa trend?
CBD Spa: With the rise of cannabis in the mainstream in North America, along with the known relaxing benefits the plant has, brands that specialize in rest-related industries such as spa and self care are jumping to co-create with cannabis brands The merging of such products offers a sort of natural evolution that is able to create automatically positive associations in targeted consumers' minds.
Trend themes
Themes within the CBD Spa trend
Three behaviours holding the trend together01
Cannabis-infused Products
Brands that specialize in rest-related industries such as spa and self-care, are co-creating with cannabis brands to offer the benefits of CBD extract for pain and anxiety relief, reducing seizures and convulsions and boosting the immune system.
02
Aromatherapy
Many companies are incorporating grapefruit essential oil and other botanical ingredients in their products for relaxing and soothing benefits, with grapefruit also being naturally antibacterial which enables it to decrease fluid retention, promote weight loss and relieve hangovers.
03
CBD-infused Personal Care Products
Innovative CBD products are emerging such as bath bombs, nail care kits, sunscreens and other beauty products that are infused with cannabidiol, which replenishes and offers relief and relaxation.
Industry implications
What the CBD Spa trend means for industry
Where the trend changes the playbookFor
Wellness and Self-Care
Businesses in this sector are incorporating CBD-infused products as a way of offering consumers natural benefits for calming, soothing and relieving skin irritations, hydrating and rebalancing the body.
For
Personal Care and Beauty
Companies within this industry are expanding their product offerings to include cannabis-centric versions of bath and beauty products, with many featuring botanical ingredients for relaxing and soothing benefits.
For
Home Goods and Accessories
Companies are jumping on the cannabis bandwagon by creating products such as odor-eliminating candles, which will help to eliminate the smell of marijuana in homes, catering to the needs and preferences of the expanding market of cannabis users.
Workshop question
How could your brand partner with similar industries?
Trend signals
Trend signals for CBD Spa
Trend score 4.4 out of 10, from popularity 75%, activity 50%, freshness 8%.
Popularity75%
Activity50%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the CBD Spa trend
4 featured examples from Dec 19, 2017 to Apr 21, 2018CategoryFashion
CBD Nail Care Kits
Bellacures and Kush Queen Collaborated on the 'Canna-Cure Kit'
Opportunity for personal care brands to explore the incorporation of CBD into their product lines for added benefits and market differentiation.
CategoryLifestyle
CBD Bath Bombs
De La Beuh's Soothing Bath Bomb Features CBD Extract for Pain and Anxiety Relief
Disruptive innovation opportunity: Developing and marketing a wide range of CBD-infused products for holistic wellness.
CategoryFashion
Relieving CBD Soaps
Leef Organics' 'Nooks + Crannies' Bar Soap Calms and Soothes the Skin
The personal care industry is expanding its offerings to include CBD products and exploring the benefits of botanical ingredients in skincare.
CategoryArt & Design
Marijuana Odor-Eliminating Candles
The Beamer Cannabis Killer Candle Offers 90 Hours of Burn Time
The home fragrance industry has potential to incorporate more cannabis-centric products that eliminate the odor of marijuana while including natural and non-toxic ingredients.
