Matcha Protein Powders

Naked Nutrition recently added to its collection of protein powders and supplements with two new matcha protein products: the vegan-friendly Naked Pea + Matcha and Naked Whey + Matcha.

While the Naked Whey + Matcha product is a two-ingredient formula that only combines whey protein made from pasture-fed cow milk and organic Japanese matcha powder, the Naked Pea + Matcha offers the exact same amount of protein in a plant-based format. Per serving, both products provide 22 grams of protein, with their non-GMO, soy-free and gluten-free formulas, which are also made without artificial sweeteners, flavors or colors.

Across the protein powder industry, brands are embracing softer packaging schemes and superfood ingredient pairings that are helping to reshape the way supplements are perceived by the average consumer.