Naked Nutrition recently added to its collection of protein powders and supplements with two new matcha protein products: the vegan-friendly Naked Pea + Matcha and Naked Whey + Matcha.
While the Naked Whey + Matcha product is a two-ingredient formula that only combines whey protein made from pasture-fed cow milk and organic Japanese matcha powder, the Naked Pea + Matcha offers the exact same amount of protein in a plant-based format. Per serving, both products provide 22 grams of protein, with their non-GMO, soy-free and gluten-free formulas, which are also made without artificial sweeteners, flavors or colors.
Across the protein powder industry, brands are embracing softer packaging schemes and superfood ingredient pairings that are helping to reshape the way supplements are perceived by the average consumer.
What's Driving This Trend
- Plant-based Protein Powders
- The rise of plant-based protein powders, like Naked Pea + Matcha, offers an opportunity for brands to tap into the growing demand for vegan-friendly protein options.
- Alternative Superfood Pairings
- The inclusion of matcha and other superfood ingredients in protein powders, as seen in Naked Whey + Matcha, presents an opportunity for brands to differentiate themselves and cater to health-conscious consumers.
- Sustainable Packaging
- The shift towards softer packaging schemes in the protein powder industry presents an opportunity for brands to embrace eco-friendly materials and reduce their environmental impact.
Who This Affects Most
- Health and Wellness
- The health and wellness industry can capitalize on the trend of plant-based protein powders and alternative superfood pairings by developing innovative products that meet the needs of health-conscious consumers.
- Food and Beverage
- The food and beverage industry can explore the use of alternative superfood pairings, like matcha, in protein powders to create unique and functional products that appeal to a wider consumer base.
- Packaging and Sustainability
- The packaging and sustainability industry can capitalize on the shift towards eco-friendly packaging schemes in the protein powder industry by offering innovative and sustainable packaging solutions for brands looking to reduce their environmental footprint.
