Sproud Matcha Features Matcha Tea and Spirulina
Michael Hemsworth — September 9, 2025 — Lifestyle
References: sproudglobal & theplantbasemag
Sproud Matcha has been announced by the alt milk brand as a new beverage perfect for satisfying increased demand for plant-based beverages and green tea. The product features a pea protein planted-based milk that's infused with matcha green tea and spirulina, which combine to give it a nutritional boost as well as a vibrant color. The drink features 2.5% pea protein with minimal sugar in the formulation to make it a great option for health-conscious consumers to try out.
CEO Sara Berger spoke on Sproud Matcha saying, "Matcha is having a moment: consumers are increasingly looking for more variety in drinks. Providing healthy plant-based alternatives is our identity, so we are thrilled to be able to add Sproud Matcha to our range and keep our customers happy from the first thing in the morning to the last thing at night.”
CEO Sara Berger spoke on Sproud Matcha saying, "Matcha is having a moment: consumers are increasingly looking for more variety in drinks. Providing healthy plant-based alternatives is our identity, so we are thrilled to be able to add Sproud Matcha to our range and keep our customers happy from the first thing in the morning to the last thing at night.”
Trend Themes
1. Plant-based Protein Beverages - The integration of pea protein in beverages highlights a shift towards protein-rich, plant-based drinks appealing to nutrition-focused consumers.
2. Superfood-infused Drinks - Utilizing ingredients like matcha and spirulina in beverages taps into the superfood trend, providing consumers with enhanced nutritional benefits and distinctive flavors.
3. Sugar-conscious Product Development - The emphasis on minimal sugar in new products caters to the growing demand for reduced sugar content, aligning with health trends and consumer preferences.
Industry Implications
1. Non-dairy Milk Alternatives - The diversification of non-dairy milks with innovative flavor profiles and functional ingredients opens up new possibilities in the expanding market for lactose-free options.
2. Functional Beverage Market - Drinks like Sproud Matcha are capitalizing on the popularity of functional benefits by incorporating health-promoting ingredients and novel combinations.
3. Natural Foods Industry - The focus on natural and plant-based ingredients in beverages is reflective of broader consumer trends favoring transparency and sustainability in food production.
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