Naturally sweetened food and beverages are gaining popularity for consumers around the world, and 'The Sweet Story Challenge' is a way for Coca-Cola to mine that worldwide population in finding new natural sweeteners to include in its products. The crowdsourced challenge asks anyone around the world to submit stories in both video and written format that describe the use of a plant-derived sweetener and its significance in life, culture, and community.
In the same way that sweet tea evokes memories of sitting on a porch swing on a summer afternoon, Coke is hoping to find sentimental stories about natural sweeteners and the food and drinks associated with them in cultures and communities around the world.
The Sweet Story Challenge will award up to five individual or team winners, and those winner will receive $100,000 in total.
Sweet Narrative Challenges
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