Consumer interest in matcha, or the green tea powder at the heart of the Japanese tea ceremony, has taken the food and beverage industry by storm—but many consumers do not know where to begin when it comes to selecting or making matcha, which is why DavidsTea unveiled its 'Matcha Boosted' collection.
As ceremonial-grade matcha boasts a bitter taste and requires a specialized whisk to be prepared, many people are simply intimidated by the idea of incorporating this healthful beverage into their lives. Matcha Boosted is a functional collection that provides solutions for focus, energy and detoxification. As DavidsTea describes: "Matcha Boosted tea is a deliciously innovative loose leaf blend where we coat the tea’s ingredients with a light dusting of mega-healthy matcha green tea powder."
One of the most appealing and approachable products in the collection is the Matcha Ice Cream blend, which is touted as a tea blend for "stealth health."