Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

DavidsTea's 'Matcha Boosted' Offers an Introduction to Green Tea Powder

 - Mar 2, 2018
References: davidstea & blog.davidstea
Consumer interest in matcha, or the green tea powder at the heart of the Japanese tea ceremony, has taken the food and beverage industry by storm—but many consumers do not know where to begin when it comes to selecting or making matcha, which is why DavidsTea unveiled its 'Matcha Boosted' collection.

As ceremonial-grade matcha boasts a bitter taste and requires a specialized whisk to be prepared, many people are simply intimidated by the idea of incorporating this healthful beverage into their lives. Matcha Boosted is a functional collection that provides solutions for focus, energy and detoxification. As DavidsTea describes: "Matcha Boosted tea is a deliciously innovative loose leaf blend where we coat the tea’s ingredients with a light dusting of mega-healthy matcha green tea powder."

One of the most appealing and approachable products in the collection is the Matcha Ice Cream blend, which is touted as a tea blend for "stealth health."