It’s Tea Time is a conceptual tea brand that provides inspiration for how the beverage can be positioned in a way that is both aesthetically contemporary, and that highlights tea’s natural qualities.
The packaging comes with the motto “Tea time is a chance to slow down, pull back, and appreciate our surroundings” — which establishes the brand as one that evokes calm and rest. The packaging design features white backdrops and bright pops of color in the form of tropical nature, animals, as well as the fruits that flavor its teas. It’s Tea Time comes with four individual brews for consumers to enjoy.
This conceptual business offers excellent design inspiration for companies looking to elevate their products through branding.
Image Credit: Yevheniia Hlova
What's Driving This Trend
- Contemporary Branding
- Opportunity for companies to elevate their products through modern and visually appealing branding.
- Nature-inspired Packaging
- Potential for brands to use natural elements and bright pops of color to create eye-catching packaging designs.
- Tea's Wellness Appeal
- Possibility for companies to position tea as a beverage that promotes relaxation and well-being.
Who This Affects Most
- Beverage
- Disruptive innovation opportunity lies in creating unique tea branding and packaging to stand out in the competitive beverage industry.
- Design
- Opportunity for companies to provide design services that focus on contemporary and nature-inspired branding for various industries.
- Wellness
- Potential to create tea brands that emphasize the wellness benefits and provide a calming experience to consumers seeking relaxation.
