Starbucks' newly opened Reserve Roastery is unlike anything the brand has offered before, serving as an education facility, an interactive museum and a tech-infused roastery.
Located in Shanghai, this facility is two-times times larger than the brand's original Seattle location, offering coffee connoisseurs a unique visitation experience. With regards to design, this beautiful space features the World's first 3D printed tea bar, which fuses new technologies with old practices. The facility is also home to three different "coffee experience bars" and invites guests' to embark on a self-guided augmented reality tour. The location's menu features over 100 different beverage offerings, some of which can't be found anywhere else.
Starbucks plans to open more of these shops in Milan, New York, Tokyo and Chicago, within the next two years.
Experiential Coffee Chain Locations
More Stats +/-
Open-Concept Coffee Shops
Interactive Coffee Bars
Eataly-Style Coffee Centers
Experiential Coffee Bars
Converted Granary Cafes
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.