Category
Lifestyle
Assisted Choices
Trend cluster
Category
Influencer
Ubiquity
The influencer industry is no longer limited to marketing and artistic spaces.
5.2
Trend score
Trend
What is the Influencer Ubiquity trend?
Influencer Ubiquity: From micro to pet influencers, the influencer industry is expanding to accommodate and transform a variety of spaces. With social media giving every individual the opportunity to make themselves "brandable," this shift directly correlates with the individualistic preferences that can be seen in any given group – reflecting both niche and broad consumer interests in a way that is inherently authentic.
Trend themes
Themes within the Influencer Ubiquity trend
Three behaviours holding the trend together01
Influencer Expansion
The influencer industry has expanded to accommodate and transform a variety of spaces beyond marketing and artistic industries.
02
Influencer Business Management Apps
Social media platforms are launching apps targeted towards social media influencers to help them curate and plan their business strategies.
03
Virtual Influencers
Virtual influencers on social media are the emerging in the fashion industry.
Industry implications
What the Influencer Ubiquity trend means for industry
Where the trend changes the playbookFor
Education
More educational institutions are likely to incorporate social media into their curriculums to teach students how to become 'brandable'.
For
Marketing and Advertising
Brands are turning towards social media influencers as their target audience expands to accommodate people preferencing niche and broad interests.
For
Fashion
Virtual influencers in the fashion industry are becoming increasingly popular on social media.
Workshop question
How could your brand leverage influencer popularity?
Trend signals
Trend signals for Influencer Ubiquity
Trend score 5.2 out of 10, from popularity 79%, activity 69%, freshness 8%.
Popularity79%
Activity69%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Influencer Ubiquity trend
6 featured examples from May 28, 2017 to Apr 24, 2018CategorySocial Media
Social Media Influencer Schools
Yiwu Industrial & Commercial College Helps Students Become Stars
Educational institutions are capitalizing on the demand for social media influencer training.
CategoryFashion
Virtual Fashion Influencers
Miquela Sousa is Instagram's First Virtual Fashion Icon
The fashion industry can harness the power of virtual influencers to reach younger audiences in a more innovative way.
CategoryArt & Design
Pet Influencer Linen Campaigns
Brooklinen Crowd Sourced Images from Instagram-Famous Pets
Brands in the home and bedding industry can tap into the pet influencer trend to create engaging and relatable marketing campaigns.
CategoryPop Culture
Tech-Savvy Elderly Influencers
Baddie Winkle is a Social Media Influencer and Famous Model
Fashion brands can explore new markets and create more diverse campaigns by featuring elderly influencers with unique styles and attitudes.
CategorySocial Media
Influencer Business Management Apps
Facebook's Live Creator Kit App Will Help Online Influencers
The Live Creator Kit app presents disruptive innovation opportunities in the field of social media marketing, empowering businesses to leverage the influence of social media influ…
CategoryMarketing
Influencer Compatibility Platforms
Soulmates.ai Matches Brands with the a Social Media Influencer
Brands can use influencer platforms to better target audiences and increase engagement.
