Influencer Ubiquity

The influencer industry is no longer limited to marketing and artistic spaces

Implications - From micro to pet influencers, the influencer industry is expanding to accommodate and transform a variety of spaces. With social media giving every individual the opportunity to make themselves "brandable," this shift directly correlates with the individualistic preferences that can be seen in any given group – reflecting both niche and broad consumer interests in a way that is inherently authentic.
SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
62,157 Total Clicks
May 17 - Apr 18
This Year and Warm
Pop CultureMarketingBusiness
Featured Examples
Social Media Influencer Schools - Yiwu Industrial & Commercial College Helps Students Become Stars
SCORE 7.9
Hot 2,350 Clicks Pub: Jun 21, 17
Social Media Influencer Schools
Yiwu Industrial & Commercial College Helps Students Become Stars
The Yiwu Industrial & Commercial College is based a few hours from Shanghai in Yiwu, China, and offers young women the opportunity to become “the next big Chinese Internet stars.”... [More]
Virtual Fashion Influencers - Miquela Sousa is Instagram's First Virtual Fashion Icon
SCORE 8.7
This Year and V. Hot 4,835 Clicks Pub: Feb 6, 18
Virtual Fashion Influencers
Miquela Sousa is Instagram's First Virtual Fashion Icon
Miquela Sousa is a nineteen-year-old half-Brazillian, half-Spanish model and singer, whose presence is contained exclusively online on Instagram as she is the first virtual fashion influencer.... [More]
Pet Influencer Linen Campaigns - Brooklinen Crowd Sourced Images from Instagram-Famous Pets
SCORE 8.3
This Year and Hot 1,154 Clicks Pub: Dec 5, 17
Pet Influencer Linen Campaigns
Brooklinen Crowd Sourced Images from Instagram-Famous Pets
Brooklinen is an affordable luxury bedding brand that leveraged “pet influencers” – in other words, Instagram-famous pets – to create a quirky and creative crowdsourced campaign for... [More]
Tech-Savvy Elderly Influencers - Baddie Winkle is a Social Media Influencer and Famous Model
SCORE 8.8
This Year and V. Hot 1,254 Clicks Pub: Apr 24, 18
Tech-Savvy Elderly Influencers
Baddie Winkle is a Social Media Influencer and Famous Model
While elderly demographics aren’t the most prevalent on social media, Baddie Winkle definitely knows how to leverage Instagram and build a liberal, fashion-forward, cannabis-friendly image for... [More]
Influencer Business Management Apps - Facebook's Live Creator Kit App Will Help Online Influencers
SCORE 4.8
Average 843 Clicks Pub: Jun 26, 17
Influencer Business Management Apps
Facebook's Live Creator Kit App Will Help Online Influencers
Facebook will soon be launching a new app, titled the Live Creator Kit, which is targeted towards social media influencers that are seeking to curate and plan out their business strategies. With... [More]
Influencer Compatibility Platforms - Soulmates.ai Matches Brands with the a Social Media Influencer
SCORE 3.1
Mild 398 Clicks Pub: May 28, 17
Influencer Compatibility Platforms
Soulmates.ai Matches Brands with the a Social Media Influencer
This social media influencer marketing platform uses artificial intelligence to help companies find compatible influencers. From the Ayzenberg Group, Soulmates.ai applies multiple factors of... [More]
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