Beautea's Branding Reflects the Company's Name

 - Dec 11, 2017
References: supperstudio & thedieline
The Beautea brand enlisted the creative agency Supper Studio to design the branding for its tea products, and the agency chose to create packaging that reflected the premise of Beautea's name.

The tea products come in thin cardboard boxes with tapered tops, and each one contains a special blend of Beautea's teas. The tea products can be viewed through small clear panels in the boxes, ensuring that they are on full display for transparency purposes. Each box features a pale pastel color as its background, along with different floral images to ensure they are able to stand out on shelves.

The Beautea's brand focus on vivid imagery and bold colors ensures the brand's distinction in an overrun market.