Air New Zealand recently created a pop-up to give those with a love of travel the chance to understand what sets this airline apart from the rest.
The pop-up, dubbed 'This Is How We Fly,' is a two-storey space on land that's set up to offer a preview of the inflight experience. Guests are able to try out their airline's comfortable Business Premier seats and the Economy Skycouch for couples or families.
The This is How We Fly pop-up also gives visitors the chance to get a taste of the airline's food menu, which includes dishes crafted by chef and restauranteur Peter Gordon. As well as showing off what's on the menu during an Air New Zealand flight, the brand hopes that this tasting will hopefully help to change people's perceptions on the quality and freshness of airline food.
Mock Inflight Pop-Ups
More Stats +/-
Future Festival & Malcolm Gladwell - Early Bird Deadline
Beachside Bar Activations
Deceptive Coffee Shop Menus
Pet Housing Pop-Ups
Theatrical Pop-Up Bars
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.