Finnair's Business Class Menu Items Will Be Sold in Grocery Stores
Ellen Smith — October 16, 2020 — Lifestyle
References: finnair & washingtonpost
It was recently announced that Finnair's Business class menu items will be sold in grocery stores, marking an exciting time for the airline and representing a pivot in in-flight dining experiences.
We don't typically associate flying with a decent meal, but Finnair knows that good food is part of what makes a satisfied customer. That's why the airline always attempts to prepare high-end offerings for its Business Class patrons. Now, however, these excellently crafted meals have been recognized and are available in K-Citymarket stores in Finland. The first of the pre-packaged meals to be sold include the Nordic-Japanese-inspired offerings, which features smoked fish and mushroom risotto, and roasted carrots with blue cheese mousse. The cheese component of the mousse is highly unconventional for airline-inspired food, and represents a cultural shift in what's expected from flying experiences.
Image Credit: Washington Post illustration; Qantas Airlines; iStock
We don't typically associate flying with a decent meal, but Finnair knows that good food is part of what makes a satisfied customer. That's why the airline always attempts to prepare high-end offerings for its Business Class patrons. Now, however, these excellently crafted meals have been recognized and are available in K-Citymarket stores in Finland. The first of the pre-packaged meals to be sold include the Nordic-Japanese-inspired offerings, which features smoked fish and mushroom risotto, and roasted carrots with blue cheese mousse. The cheese component of the mousse is highly unconventional for airline-inspired food, and represents a cultural shift in what's expected from flying experiences.
Image Credit: Washington Post illustration; Qantas Airlines; iStock
Trend Themes
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In-flight Dining Experiences — Businesses that provide high-end in-flight dining experiences could explore opportunities in creating pre-packaged meals for retail sale.
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Combining Cultural and Culinary Elements — Airlines that incorporate unconventional cultural ingredients in their meal offerings, such as cheese mousse, can identify a unique selling point for their brand and products.
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Premium Retail Food Products — Grocery stores that offer gourmet meal options typically reserved for airline passengers could create differentiation and attract consumers looking for unique culinary experiences.
Industry Implications
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Airlines — Airlines could leverage their high-end in-flight dining experiences to create new revenue streams by creating pre-packaged meal options for retail sale.
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Retail — The sale of premium airline meals in grocery stores presents an opportunity for retailers to offer unique food options that cater to consumers looking for gourmet experiences.
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Food and Beverage — The use of unconventional and culturally diverse ingredients in airline meals could represent a new trend in the industry for businesses looking to set themselves apart from competitors.
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