Category
Lifestyle
Assisted Choices
Trend cluster
Category
Elevated
E-Commerce
E-commerce packaging designs are aesthetically-focused.
4.8
Trend score
Trend
What is the Elevated E-Commerce trend?
Elevated E-Commerce: In contrast to the masses of corrugated cardboard, bubble wrap and plastic film that traditionally accompanies many e-commerce deliveries, online retailers are creating aesthetically elevated packaging solutions. This shift in attitude is reflective of an increased emphasis consumers place on seamless product experiences, but also brands' willingness to go above and beyond to exceed consumer expectations. By creating unique packaging concepts that protect goods and are simultaneously aesthetically pleasing, brands are able to add value to the normally-banal delivery experience.
Trend themes
Themes within the Elevated E-Commerce trend
Three behaviours holding the trend together01
Aesthetically Elevated Packaging
Brands are creating unique packaging concepts that protect goods and are simultaneously aesthetically pleasing to provide an enhanced delivery experience for customers.
02
Digital Stickers as Conversation Tools
Using digital stickers has become more common in mobile conversations, allowing companies to create sticker packs as a new way for customers to engage with their brand.
03
Sustainable Dual-Purpose Packaging
With an increase in eCommerce, businesses are seeking sustainable packaging solutions, like dual-purpose cardboard packaging, that are convenient for consumers and minimize impact on the environment.
Industry implications
What the Elevated E-Commerce trend means for industry
Where the trend changes the playbookFor
E-commerce
Companies can differentiate their business by creating an elevated brand experience through aesthetically pleasing packaging that prioritizes customer satisfaction.
For
Technology
Sleek packaging solutions and simple, ceremonial unboxing experiences are important to customers, and brands can use this trend to offer customers premium product packaging that stands out from the competition.
For
Floral Industry
By utilizing eco-friendly and stylish carton designs that are convenient for delivery personnel and consumers, flower delivery services can enhance the customer experience and offer value-added benefits to attract and retain customers.
Workshop question
If you could make one change to your product or service that would satisfy multiple needs for the consumer, what would that change be?
Trend signals
Trend signals for Elevated E-Commerce
Trend score 4.8 out of 10, from popularity 73%, activity 64%, freshness 8%.
Popularity73%
Activity64%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Elevated E-Commerce trend
5 featured examples from Oct 27, 2016 to Apr 26, 2018CategoryEco
Dual-Purpose Cardboard Packaging
The Hp Z1 Workstation Features a Sustainable Packaging Solution
The growing demand for sustainable packaging solutions presents an opportunity for e-commerce businesses to offer eco-friendly options to their customers.
CategoryMarketing
Handheld Flower Delivery Cartons
Tonic Blooms' Carton Packaging is Chic and Functional
Flower delivery companies can explore integrating smart packaging solutions to provide better protection of flowers during transportation.
CategoryArt & Design
Ready-to-Use Speaker Packages
Sonos' Premium Speaker Packaging Enables Quick Listening
Implementing innovative packaging solutions in the technology industry can differentiate products and enhance the overall user experience.
CategoryMarketing
Alpine eCommerce Packaging
Mammut's eCommerce Box Delivers an "Emotional Unboxing Experience"
Brands can take advantage of customized ecommerce packaging to create a unique brand identity and stand out in a crowded retail industry.
CategoryTech
Beauty Brand Conversation Stickers
The New Glossier Stickers Help Fans Express Themselves
Beauty brands can capitalize on the trend of digital stickers by providing fans with new ways to interact with and showcase their products.
