E-commerce packaging designs are aesthetically-focused
Implications - In contrast to the masses of corrugated cardboard, bubble wrap and plastic film that traditionally accompanies many e-commerce deliveries, online retailers are creating aesthetically elevated packaging solutions. This shift in attitude is reflective of an increased emphasis consumers place on seamless product experiences, but also brands' willingness to go above and beyond to exceed consumer expectations. By creating unique packaging concepts that protect goods and are simultaneously aesthetically pleasing, brands are able to add value to the normally-banal delivery experience.
Workshop Question - If you could make one change to your product or service that would satisfy multiple needs for the consumer, what would that change be?
Trend Themes
1. Aesthetically Elevated Packaging - Brands are creating unique packaging concepts that protect goods and are simultaneously aesthetically pleasing to provide an enhanced delivery experience for customers.
2. Digital Stickers as Conversation Tools - Using digital stickers has become more common in mobile conversations, allowing companies to create sticker packs as a new way for customers to engage with their brand.
3. Sustainable Dual-purpose Packaging - With an increase in eCommerce, businesses are seeking sustainable packaging solutions, like dual-purpose cardboard packaging, that are convenient for consumers and minimize impact on the environment.
Industry Implications
1. E-commerce - Companies can differentiate their business by creating an elevated brand experience through aesthetically pleasing packaging that prioritizes customer satisfaction.
2. Technology - Sleek packaging solutions and simple, ceremonial unboxing experiences are important to customers, and brands can use this trend to offer customers premium product packaging that stands out from the competition.
3. Floral Industry - By utilizing eco-friendly and stylish carton designs that are convenient for delivery personnel and consumers, flower delivery services can enhance the customer experience and offer value-added benefits to attract and retain customers.
