Trend cluster
Category

Dual
Delivery

Deliverable packaging solutions adopt multifunctional designs.

Dual-Purpose Cardboard PackagingWaste-Reduction Shoe BoxesMultipurpose Rustic Six-PacksMultifunctional Wine BoxesUpcycled Cardboard Stools

Trend

What is the Dual Delivery trend?

Dual Delivery: Packaging solutions that can be delivered are adopting dual-functionalities that allow consumers to reuse boxing for varying purposes. Such products come as a reaction to factors such as consumers' magnified focus on eco consumption, along with the rise of small-space living that requires simple and creative solutions to the process of cutting out excess.

Trend themes

Themes within the Dual Delivery trend

Three behaviours holding the trend together
01

Multipurpose Packaging

Adopting multifunctional dual-functionalities for packaging solutions.

02

Eco-friendly Packaging Solutions

Reducing environmental impact while being convenient and functional.

03

Reusable Packaging

Creating sustainable packaging with the intention to extend the longevity of cardboard boxes.

Industry implications

What the Dual Delivery trend means for industry

Where the trend changes the playbook
For

Packaging Industry

Manufacturing eco-friendly packaging solutions.

For

Furniture Industry

Creating functional furniture from packaging materials.

For

Consumer Goods Industry

Providing sustainable and efficient packaging for products

Workshop question

How can your brand appeal to consumers seeking to cut the excess from their lives?

Trend signals

Trend signals for Dual Delivery

Trend score 5.7 out of 10, from popularity 84%, activity 78%, freshness 8%.

Popularity84%
Activity78%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X
  • Boomer
Market
North America
Europe
Asia-Pacific

Evidence

Examples of the Dual Delivery trend

6 featured examples from Apr 26, 2016 to Aug 27, 2018