Emotive Marketing

Brands tap into innate reactions of consumers to foster a greater connection

Implications - Focusing more on emotional components, brands are shifting their marketing and branding strategies to design imagery and aesthetics that speak more to innate consumer feelings, moods and reactions. Targeting not only how consumers feel, but their deepest fears, concerns and moments of happiness, brands are creating everything from short films to artistic campaigns as a way to tap into those innermost feelings of their consumers. Such emotional and abstract marketing tactics encourage consumers to move away from merely thinking about the product, and rather experience an emotional journey that they can immediately identify and relate with.
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
48,104 Total Clicks
Aug 16 - Apr 18
Fresh and Average
Marketing
Featured Examples
Mood-Altering Illustrated Campaigns - These McCafé Ads Visualize the Effects of Morning Coffee
SCORE 9.6
This Month and Viral 1,540 Clicks Pub: Apr 11, 18
Mood-Altering Illustrated Campaigns
These McCafé Ads Visualize the Effects of Morning Coffee
Artist Mark Gmehling created a narrative-heavy illustrated campaign for McDonald’s McCafé. The graphics are highly detailed, smooth and shiny. On one hand, they exhibit the stress and anxiety,... [More]
Spooky Home Security Ads - Xfinity Home Released a Creepy Five-Minute Horror Film
SCORE 6.3
This Year and Warm 741 Clicks Pub: Oct 28, 17
Spooky Home Security Ads
Xfinity Home Released a Creepy Five-Minute Horror Film
In light of the Halloween season, Xfinity Home has released a creepy five-minute video which promotes the brand’s home monitoring system. The commercial titled ‘The Neighborhood,’... [More]
Anti Cosmetic Surgery Ads - This Anti BOTOX Ad for 'LPG' Features Eerie Visuals
SCORE 6.1
This Year and Warm 312 Clicks Pub: May 9, 17
Anti Cosmetic Surgery Ads
This Anti BOTOX Ad for 'LPG' Features Eerie Visuals
French company LPG wants women to know that there are non-invasive, natural alternatives to cosmetic surgery with its new anti-BOTOX ad. Advertising heavyweight Buzzman in Paris has released a... [More]
Relaxing Back-to-School Commercials - This 25-Minute 'Oddly IKEA' Ad is a Sponsored ASMR Video
SCORE 4.5
This Year and Average 247 Clicks Pub: Aug 11, 17
Relaxing Back-to-School Commercials
This 25-Minute 'Oddly IKEA' Ad is a Sponsored ASMR Video
Although the majority of back-to-school ads are designed to get students hyped up and excited about returning to class in the fall, the ‘Oddly IKEA: IKEA ASMR’ video takes a completely... [More]
Slow Motion Clothing Commericals - Uniqlo Lifewear's Ad Considers Why People Wear What They Do
SCORE 3.6
Mild 217 Clicks Pub: Aug 18, 16
Slow Motion Clothing Commericals
Uniqlo Lifewear's Ad Considers Why People Wear What They Do
A commercial titled ‘Why Do We Get Dressed?’ from Uniqlo Lifewear and Droga5 New York reportedly marks the affordable clothing brand’s first global campaign. The commercial shows a... [More]
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