Brands tap into innate reactions of consumers to foster a greater connection
Implications - Focusing more on emotional components, brands are shifting their marketing and branding strategies to design imagery and aesthetics that speak more to innate consumer feelings, moods and reactions. Targeting not only how consumers feel, but their deepest fears, concerns and moments of happiness, brands are creating everything from short films to artistic campaigns as a way to tap into those innermost feelings of their consumers. Such emotional and abstract marketing tactics encourage consumers to move away from merely thinking about the product, and rather experience an emotional journey that they can immediately identify and relate with.
Workshop Question - In what way could you adapt your product or service offerings to convey a more emotional message to your consumer?
Trend Themes
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Emotive Marketing — Brands are tapping into innate consumer feelings, fears, concerns and moments of happiness to create an emotional journey that is relatable.
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ASMR Marketing — Brands are using Autonomous Sensory Meridian Response (ASMR) to promote relaxation and calm in marketing of products.
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Illustrated Campaigns — Campaigns with highly detailed and narrative-heavy illustrations are great at visualizing the before-and-after effects of using a product.
Industry Implications
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Advertising — Innovations in Emotive Marketing, ASMR and Illustrated Campaigns are shaking up traditional advertising strategies.
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Consumer Goods — The use of Emotive Marketing, ASMR and Illustrated Campaigns can help distinguish companies and drive increased sales.
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Technology — ASMR content serves as a new application for technology and may drive demand for devices optimized for an immersive audio experience.
5 Featured, 45 Examples:
153,827 Total Clicks
Date Range:
Aug 16 — Apr 18
Trending:
Average
Consumer Insight Topics:
