Mood Food

Brands highlight the mood-boosting qualities of the foods they offer

Implications - Many foods have mood-boosting qualities, however brands are curating mood-enhancing edible products, and specifically highlighting their impact on consumers' emotions. The positioning of products as more than delicious and/or nutritious, and into them having an emotive effect, caters to consumers seeking all-encompassing products that optimize the value of their purchases.

Workshop Question - How could your brand add an extra element of purpose or function to its products/services?
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
34,729 Total Clicks
Aug 17 - May 18
This Year and Warm
LifestyleFoodHealthDrinking
Featured Examples
Mood-Boosting Prebiotic Powders - Uplift Food's 'Daily Uplifter' Supports Good Gut Health and More
SCORE 8.6
This Year and V. Hot 3,299 Clicks Pub: Mar 3, 18
Mood-Boosting Prebiotic Powders
Uplift Food's 'Daily Uplifter' Supports Good Gut Health and More
‘Uplift Food’ is a new venture from gut health expert Kara Landau that’s setting itself apart as the first dietitian-created functional food brand to focus on the benefits of... [More]
Indulgent Wellness Powders - Moondeli's Delicious 'Ceremony Tonic' Contributes to Hormone Balance
SCORE 6.9
Warm 1,456 Clicks Pub: Sep 18, 17
Indulgent Wellness Powders
Moondeli's Delicious 'Ceremony Tonic' Contributes to Hormone Balance
Whether justly or not, people often assume that health- and wellness-focused food and beverages will have an unpleasant taste, but ‘Ceremony Tonic’ shows that isn’t necessarily the... [More]
Relaxing Snack Bars - 'Dream Bars' Promote Calm, Focus, Sleep and Lucid Dreaming
SCORE 5.8
Warm 1,461 Clicks Pub: Nov 7, 17
Relaxing Snack Bars
'Dream Bars' Promote Calm, Focus, Sleep and Lucid Dreaming
As an alternative to the many sleep-inducing beverages and liquid herbal supplements on the market, Eat Dream Be produces Dream Bars that take the form of a solid bedtime snack. The organic, gluten-... [More]
Stress-Reducing Airline Food - 'Monarch Mood Food' was Designed by a Food Psychologist
SCORE 3.4
Mild 335 Clicks Pub: Aug 28, 17
Stress-Reducing Airline Food
'Monarch Mood Food' was Designed by a Food Psychologist
Travel can be anxiety-inducing, but Monarch Airlines’ ‘Monarch Mood Food’ is designed to help passengers relax and better enjoy themselves while flying. The airline food was... [More]
Quantcast