Brands highlight the mood-boosting qualities of the foods they offer
Implications - Many foods have mood-boosting qualities, however brands are curating mood-enhancing edible products, and specifically highlighting their impact on consumers' emotions. The positioning of products as more than delicious and/or nutritious, and into them having an emotive effect, caters to consumers seeking all-encompassing products that optimize the value of their purchases.
Workshop Question - How could your brand add an extra element of purpose or function to its products/services?
Trend Themes
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Functional Foods for Mood Enhancement — Brands are curating food products specifically designed to improve the mood of consumers and promote emotional wellness
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Preventative Health with Prebiotics and Probiotics — Functional food brands are focusing on gut health as a key factor in overall physical and psychological wellness
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Grain-free and Sugar-free Alternatives — Brands are promoting grain-free and sugar-free options to limit inflammation and promote overall health
Industry Implications
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Functional Food Industry — Functional food and beverage brands can highlight the importance of emotional and psychological wellness and cater to consumers in search of all-encompassing products
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Health and Wellness Industry — Health and wellness products can promote the benefits of prebiotics and probiotics and emphasize the gut-brain connection for overall wellness
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Food and Beverage Industry — Food and beverage companies can promote the benefits of healthier, grain-free and sugar-free options to cater to consumers seeking healthier alternatives
