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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,860 more

Mood Food

Brands highlight the mood-boosting qualities of the foods they offer

Implications - Many foods have mood-boosting qualities, however brands are curating mood-enhancing edible products, and specifically highlighting their impact on consumers' emotions. The positioning of products as more than delicious and/or nutritious, and into them having an emotive effect, caters to consumers seeking all-encompassing products that optimize the value of their purchases.
Workshop Question - How could your brand add an extra element of purpose or function to its products/services?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
64,523 Total Clicks
Date Range:
Aug 17 — Jul 19
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Mood-Boosting Prebiotic Powders
Mood-Boosting Prebiotic Powders
Uplift Food's 'Daily Uplifter' Supports Good Gut Health and More
‘Uplift Food’ is a new venture from gut health expert Kara Landau that’s setting itself apart as the first dietitian-created functional food brand to focus on the benefits of... MORE
Indulgent Wellness Powders
Indulgent Wellness Powders
Moondeli's Delicious 'Ceremony Tonic' Contributes to Hormone Balance
Whether justly or not, people often assume that health- and wellness-focused food and beverages will have an unpleasant taste, but ‘Ceremony Tonic’ shows that isn’t necessarily the... MORE
Stress-Reducing Granolas
Stress-Reducing Granolas
Kitchfix's Grain-Free Granolas Help to Limit Intake of Grains & Sugar
With increased options on the market, a growing number of consumers are becoming interested in free-from food products and Kitchfix is emphasizing how people can enjoy the stress-reducing benefits... MORE
Relaxing Snack Bars
Relaxing Snack Bars
'Dream Bars' Promote Calm, Focus, Sleep and Lucid Dreaming
As an alternative to the many sleep-inducing beverages and liquid herbal supplements on the market, Eat Dream Be produces Dream Bars that take the form of a solid bedtime snack. The organic, gluten-... MORE
Tasty Raw Chocolate Squares
Tasty Raw Chocolate Squares
Mid-Day Squares Promises to Quickly Satisfy Hunger & Boost One's Mood
Raw chocolate squares are the primary product of Mid-Day Squares. The superfood is tasty, vegan and is sure to deliver important nutrients to one’s body. The offering has the ability to... MORE
play_circle_filled Stress-Reducing Airline Food
Stress-Reducing Airline Food
'Monarch Mood Food' was Designed by a Food Psychologist
Travel can be anxiety-inducing, but Monarch Airlines’ ‘Monarch Mood Food’ is designed to help passengers relax and better enjoy themselves while flying. The airline food was... MORE

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The OLLY Restful Sleep Pills are in a Tasty Gummy Form
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