Category
Lifestyle
Sweet Redirect
Trend cluster
Category
Mood
Food
Brands highlight the mood-boosting qualities of the foods they offer.
4.2
Trend score
What's Happening
What is the Mood Food trend?
Mood Food: Many foods have mood-boosting qualities, however brands are curating mood-enhancing edible products, and specifically highlighting their impact on consumers' emotions. The positioning of products as more than delicious and/or nutritious, and into them having an emotive effect, caters to consumers seeking all-encompassing products that optimize the value of their purchases.
Evidence
Examples of the Mood Food trend
CategoryLifestyle
Mood-Boosting Prebiotic Powders
Uplift Food's 'Daily Uplifter' Supports Good Gut Health and More
The food and beverage industry can explore the development of functional food products that incorporate prebiotic fibers and resistant starches for mood management.
CategoryLifestyle
Indulgent Wellness Powders
Moondeli's Delicious 'Ceremony Tonic' Contributes to Hormone Balance
Wellness powders and functional beverages fit well into the beauty and wellness industry, providing natural yet effective benefits to consumers.
CategoryLifestyle
Stress-Reducing Granolas
Kitchfix's Grain-Free Granolas Help to Limit Intake of Grains & Sugar
Food production companies can invest in creating new free-from and healthful snacking options to meet the needs of health-conscious consumers.
CategoryLifestyle
Relaxing Snack Bars
'Dream Bars' Promote Calm, Focus, Sleep and Lucid Dreaming
Opportunity for snack food companies to create innovative products that address specific wellness needs, such as promoting relaxation and improving sleep quality.
CategoryLifestyle
Tasty Raw Chocolate Squares
Mid-Day Squares Promises to Quickly Satisfy Hunger & Boost One's Mood
The health food industry has the opportunity to capitalize on the trend of raw chocolate squares by developing and marketing nutritious snack products that are appealing to consum…
CategoryWorld
Stress-Reducing Airline Food
'Monarch Mood Food' was Designed by a Food Psychologist
Airline companies can revolutionize the in-flight experience by providing stress-reducing food that improves passengers' mental and physical well-being.
Workshop question
How could your brand add an extra element of purpose or function to its products/services?
Trend themes
Themes within the Mood Food trend
Three behaviours holding the trend together01
Functional Foods for Mood Enhancement
Brands are curating food products specifically designed to improve the mood of consumers and promote emotional wellness
02
Preventative Health with Prebiotics and Probiotics
Functional food brands are focusing on gut health as a key factor in overall physical and psychological wellness
03
Grain-Free and Sugar-Free Alternatives
Brands are promoting grain-free and sugar-free options to limit inflammation and promote overall health
Industry implications
What the Mood Food trend means for industry
Where the trend changes the playbookFor
Functional Food Industry
Functional food and beverage brands can highlight the importance of emotional and psychological wellness and cater to consumers in search of all-encompassing products
For
Health and Wellness Industry
Health and wellness products can promote the benefits of prebiotics and probiotics and emphasize the gut-brain connection for overall wellness
For
Food and Beverage Industry
Food and beverage companies can promote the benefits of healthier, grain-free and sugar-free options to cater to consumers seeking healthier alternatives
Trend signals
Trend signals for Mood Food
Trend score 4.2 out of 10, from popularity 66%, activity 52%, freshness 8%.
Popularity66%
Activity52%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
