Reduced Sugar Belgian Chocolates

Belgium’s Klingele Chocolade Created a Better-for-You Chocolate

Belgian chocolate is revered for its high quality but many consumers today are looking for permissible indulgence with guilt-free sweets and better-for-you chocolate. Belgium-based Klingele Chocolade set out to create a new range of no-sugar-added chocolates, which have appropriately been dubbed '99% Goodness, 1% Sweetness.'

With these better-for-you Belgian chocolates, Klingele Chocolade describes that it invented a "chocolate where sugar is replaced by fibers"—in this case, fibers from the chicory root. As a result, the chocolates are said to support the intestinal flora and won't spike one's blood sugar levels.

The reduced sugar chocolate range includes two kinds of milk and two kinds of dark chocolate varieties, including 'Dark Orange' and 'Milk 3 Nuts' with pistachio, almond and walnut.

Reduced Sugar Chocolates
Opportunity for more confectionary companies to create more indulgent, guilt-free sweets.
Fiber Substitutes for Sugar
Opportunity to explore new fiber-based sweeteners for confectionery products.
Better-for-you Chocolate
Opportunity to market healthier chocolate products to health-conscious consumers.

Where This Applies

Confectionery Industry
Reduced sugar chocolate presents an opportunity for companies to create healthier, guilt-free indulgences for consumers.
Health Food Industry
Reduced sugar chocolates present an opportunity for health food companies to create sweets that prioritize health and wellness.
Fiber Industry
The use of fibers as sugar substitutes can create new opportunities for companies in the fiber industry to create innovative products for the confectionery industry.
SCORE
3.3 out of 10
GENDER
30% Men70% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 56%
Activity 34%
Freshness 8%