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High-Protein Cookies

NuGo Makes Sweet Protein Snacks in a Familiar Form

— September 16, 2017 — Lifestyle
At this year's Natural Products Expo East in Baltimore, Maryland, NuGo Nutrition recently launched a line of NuGo Protein Cookies, which come in beloved cookie flavors like Oatmeal Raisin, Dark Chocolate Chip and Double Chocolate. Each cookie treat boasts 16 grams of protein, between 10 to 12 grams of fiber and is packaged in a convenient single-serve wrapper.

Many consumers who believe they are not getting enough protein in their diet are turning to prepackaged snacks, especially sweet ones, that offer an alternative to mixing protein shakes from a powder. These protein-rich cookies have the potential to appeal to anyone with a sweet tooth, as well as consumers who require or prefer vegan and gluten-free options.
Trend Themes
1. High-protein Snacks - Disruptive innovation opportunity: Developing innovative high-protein snack options to cater to the growing consumer demand for convenient and protein-rich snacks.
2. Alternative Protein Sources - Disruptive innovation opportunity: Exploring and creating new protein sources for the development of protein-rich sweet snacks, such as plant-based alternatives to traditional dairy-based protein.
3. Convenient Single-serve Packaging - Disruptive innovation opportunity: Designing eco-friendly and efficient single-serve packaging solutions to meet the increasing demand for on-the-go and portion-controlled snacks.
Industry Implications
1. Health Food Industry - Disruptive innovation opportunity: Creating and marketing high-protein snacks as part of the health food industry's ongoing efforts to provide nutritious and functional food options.
2. Snack Food Industry - Disruptive innovation opportunity: Introducing high-protein cookies as a new category in the snack food industry, targeting consumers seeking indulgent yet protein-packed snack alternatives.
3. Gluten-free and Vegan Food Industry - Disruptive innovation opportunity: Developing gluten-free and vegan high-protein snacks to cater to the growing demand for plant-based and allergen-friendly food options.
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