Wicked Protein has debuted a new protein-powered offering in the form of a soft-baked chocolate chip cookie. The ‘Wicked Protein Cookie’ contains 13g of protein per piece, 24g of carbohydrates, and 3g of sugar, fiber, and fat, respectively. The cookie is also a reasonable 200 calories, so consumers do not have to worry about exceeding their daily intake.
Along with the company's original 'Wicked Protein Bar,' 'Refrigerated Protein Bar,' and 'Clear Whey Isolate,' the 'Wicked Protein Cookie' complements the other products well. The company was first recognized for its standard and chilled protein bars and then debuted the reviving fruit-flavored Clear Whey Isolate in Tropical Punch, Cherry Limeade, and Blue Raspberry. It has since returned and added a snackable item to its current product portfolio.
The ‘Wicked Protein Cookie’ is available online on the brand’s website.
Image Credit: Wicked Protein
Key Themes Behind This Trend
- Protein-powered Foods
- There is an opportunity for food companies to explore the use of protein in various snack and dessert products like cookies, cakes, and ice cream, to cater to the fitness and health-conscious consumers.
- Low-calorie Foods
- There is a growing trend towards low-calorie snacks and dessert items like protein cookies, yogurt, and frozen desserts that cater to the needs of consumers who want to indulge without guilt.
- Convenient Snacking
- Innovations that enable consumers to snack on-the-go with healthy snack options such as protein cookies, granola bars, and fruit snacks could be a significant disruption in the snack industry.
Where This Applies
- Health and Wellness Food Industry
- The health and wellness food industry can explore the use of protein in various snack and dessert products like cookies, cakes, and ice cream, to cater to the fitness and health-conscious consumers.
- Fitness Industry
- The fitness industry can leverage on the demand for low-calorie snacks and dessert items like protein cookies, yogurt, and frozen desserts that cater to the needs of consumers who want to indulge without guilt.
- Convenience Food Industry
- The convenience food industry can introduce innovative and healthy snack options such as protein cookies, granola bars, and fruit snacks that enable consumers to snack on-the-go and cater to the demand for healthy convenience foods.
