Snack brand Lenny & Larry’s is renowned for its beloved functional treats, including the iconic Complete Creme. The brand recently announced the protein-rich street will be available nationwide. The Complete Cremes are delicious, better-for-you sandwich cookies with a creamy filling and made with 5 grams of plant-based protein, 3 grams of prebiotic fiber, and 1/3 less sugar than the leading sandwich cookie brand (per serving size) and are available in two beloved flavors, Chocolate and Vanilla.
These healthier vegan cookies are made with plant-based proteins, Non-GMO Project Verified, and free of soy ingredients, high fructose corn syrup, and artificial sweeteners, to allow for guilt-free indulgence any time of the day. As more consumers opt to follow a health-conscious lifestyle, we can expect more better-for-you treats to come to market.
Why This Trend Is Growing
- Protein-enhanced Snacks
- Opportunities for snack brands to innovate and create functional treats with added plant-based proteins, prebiotic fiber, and reduced sugar content.
- Better-for-you Indulgence
- Health-conscious consumers will continue to drive demand for more delicious and guilt-free indulgences made with natural, Non-GMO, and plant-based ingredients.
- Vegan Food Products
- The growing popularity of veganism creates opportunities for food companies to offer more plant-based protein alternatives for dairy and meat products, including snacks and treats.
Industries Being Reshaped
- Snack Food Industry
- Snack companies can disrupt the industry by offering healthier snack options that address consumers' concerns about ingredients, nutrition, and sustainability.
- Functional Food Industry
- Functional food companies can innovate by incorporating plant-based proteins, fibers, and natural ingredients that offer health benefits and taste great.
- Vegan Food Industry
- The vegan food industry can expand its offerings with new and delicious products that appeal to a broader audience of health-conscious and environmentally-aware consumers.
