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Shortcake-Inspired Protein Cookies

Lenny & Larry’s Debuted a Strawberry Shortcake Complete Cookie

— June 2, 2022 — Lifestyle
Lenny & Larry’s, the renowned snack brand beloved for its protein cookie, recently expanded its portfolio with the introduction of the new Strawberry Shortcake Complete Cookie. The new flavor was crowned the winner of the brand’s new Summer Snackin' Complete Cookie.

The limited-edition Summer Snackin' Complete Cookie, Strawberry Shortcake, combines naturally flavored strawberry bits, and white chips for a decadent and delicious flavor profile. Each 2oz vegan cookie has 8g of plant-based protein, 5g of fiber, and non-GMO ingredients. The brand doesn’t use dairy, soy, eggs, high fructose corn syrup, or artificial sweeteners in any of its Complete Cookies.

Consumers can purchase the Strawberry Shortcake Complete Cookie in a 6-count box online from Lenny & Larry's online platform.
Trend Themes
1. Plant-based Protein Snacks - The increasing demand for healthier and sustainable snack options provides an opportunity for the development of innovative plant-based protein snacks that cater to the consumers’ health preferences and values.
2. Seasonal and Limited-edition Products - Creating new seasonal and limited-edition products that offer unique, premium, and exclusive flavors and experiences can create customer interest, attract new customers, and increase sales.
3. Clean Label Products - Opportunities exist for brands to create clean label products that cater to consumers' increasing demand for natural, non-GMO, and sugar-free products.
Industry Implications
1. Plant-based Food Industry - The plant-based food industry is expected to grow exponentially, and companies can leverage innovative and sustainable protein sources to create new products for the market.
2. Snack and Convenience Food Industry - Food companies can capitalize on the market demand for healthy and convenient snacking options, creating new products that cater to consumers' preferences for healthy, natural, and nutritious foods.
3. Bakery Industry - The bakery industry can leverage the increasing demand for plant-based, gluten-free, and natural ingredients to develop innovative and healthy products such as protein cookies and snacks.
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