As we approach the holiday season, Lenny & Larry's, the cult-favorite protein-enhanced cookie brand, recently launched its newest seasonal collection. The new series, dubbed the Holiday Collection, includes three mouthwatering flavors that capture the nostalgic feel of the holidays — Gingerbread, Peppermint Chocolate, and Pumpkin Spice.
The Lenny & Larry’s Complete Cookie contains 16 grams of plant-based protein and 10 grams of fiber in each freshly baked 4-ounce cookie containing no dairy, egg, soy, or artificial ingredients. The Holiday variety pack, priced at $23.95, includes four of each delicious seasonal cookie flavors.
The Holiday Collection can be found in-store at Whole Food Market, Kroger, Publix, and more, as well as online on Amazon and the Lenny & Larry’s website.
What Makes This Trend Stand Out
- Protein-enhanced Foods
- Opportunity to create protein-enhanced versions of other holiday treats such as cakes, pies, and candies
- Nostalgia-inspired Products
- Potential for creating other holiday-themed food and beverage collections that tap into feelings of nostalgia
- Plant-based Alternatives
- Opportunity to create plant-based alternatives for traditional holiday treats such as eggnog and gingerbread houses
Sectors Adopting This
- Food and Beverage
- Industry leaders can capitalize on the growing trend of protein-enhanced items by creating their own versions of holiday snacks
- E-commerce
- Companies can benefit by expanding their online marketplaces to include holiday-themed offerings like Lenny & Larry’s Holiday Collection
- Retail
- Opportunity for retailers to capitalize on nostalgia by creating their own holiday-themed collections and displays
