'Berry Sleepy' is a superfruit-based dietary supplement for sleep that offers an all-natural alternative to many sleep aids on the market.
There are countless people who suffer from poor-quality sleep night after night, and a market that is full of pills that promise consumers a better night of sleep. Berry Sleepy sets itself apart by offering a solution that is powered by naturally occurring vitamins, antioxidants and its proprietary sleep and relaxation blend of tart cherries, passion fruit, goji berries and valerian root. Specifically, Berry Sleepy is said to target anyone from Millennials to Baby Boomers who are looking for a better quality sleep.
On the opposite side of the spectrum of the all-natural Berry Sleepy supplement, there is also a Berry Awake fruit-based energy shot that is similarly powered by natural superfruits.
Key Themes Behind This Trend
- All-natural Sleep Supplements
- The trend of all-natural sleep supplements offers a disruptive innovation opportunity for the health and wellness industry.
- Superfruit-based Dietary Supplements
- The trend of superfruit-based dietary supplements presents a disruptive innovation opportunity for the nutritional supplement industry.
- Targeted Sleep Solutions
- The trend of targeted sleep solutions provides a disruptive innovation opportunity for companies catering to specific age groups with sleep issues.
Where This Applies
- Health and Wellness
- The health and wellness industry can explore disruptive innovation opportunities in the development and marketing of all-natural sleep supplements.
- Nutritional Supplements
- The nutritional supplement industry can capitalize on the disruptive innovation potential of superfruit-based dietary supplements.
- Consumer Goods
- Companies in the consumer goods industry have an opportunity to create targeted sleep solutions for different age groups with sleep problems.
