'NightFood' Snack Bars are Formulated to Curb Evening Cravings
Laura McQuarrie — May 20, 2016 — Lifestyle
References: nightfood & trndmonitor
To deter consumers from making unhealthy snack choices right before heading to bed, 'NightFood' was created to sate the dreaded "CraveMonster."
NightFood snack bars come in flavors like 'Cookies & Dreams' and 'Midnight Chocolate Crunch,' both of which suggest alternatives to unhealthy go-to evening snacks like ice cream, cookies and chocolate. The bite-sized snack bars are designed as a flavorful way to ensure that people are getting the calories they need to make it through the night.
While snacks are often associated with mid-day refueling, there are a few food and drink manufacturers that have specifically created late-night cereals, snacks and drinks in order to support a consumer's decision to adopt healthier diet and sleep habits.
NightFood snack bars come in flavors like 'Cookies & Dreams' and 'Midnight Chocolate Crunch,' both of which suggest alternatives to unhealthy go-to evening snacks like ice cream, cookies and chocolate. The bite-sized snack bars are designed as a flavorful way to ensure that people are getting the calories they need to make it through the night.
While snacks are often associated with mid-day refueling, there are a few food and drink manufacturers that have specifically created late-night cereals, snacks and drinks in order to support a consumer's decision to adopt healthier diet and sleep habits.
Trend Themes
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Late-night Snacking Alternatives — Creating snack products that offer healthier alternatives to traditional late-night snacks.
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Nighttime Craving Management — Developing products specifically formulated to curb evening cravings and promote healthier eating habits.
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Functional Sleep-enhancing Snacks — Designing snack bars that not only provide nutrition but also help improve sleep quality.
Industry Implications
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Food and Beverage Manufacturing — Opportunity for food and beverage manufacturers to create specialized products for late-night snacking.
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Health and Wellness — Innovations in the health and wellness industry to address late-night cravings and promote better sleep.
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Sleep Aid Products — Market potential for creating sleep-enhancing snack products as an alternative to traditional sleep aids.
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