Category
Lifestyle
Assisted Choices
Trend cluster
Category
Cacti
Consumption
Cactus-infused foods and beverages increase in popularity.
3.0
Trend score
Trend
What is the Cacti Consumption trend?
Cacti Consumption: The rise of cactus-infused foods and beverages comes as consumers recognize the plant's many health benefits. These products pique the curiosity of experiential foodies seeking new ingredients to test out, and their plant-based nature ensures that they also appeal to health-conscious consumers.
Trend themes
Themes within the Cacti Consumption trend
Three behaviours holding the trend together01
Cactus-infused Foods and Beverages
The rise of cactus-infused foods and beverages comes as consumers recognize the plant's many health benefits.
02
Natural Hydration Beverages
The natural hydration beverage market is seeing massive increases and is being fulfilled with new product launches.
03
Light Prickly Pear Beers
Low-carb and low-calorie Michelob Ultra is introducing a new line of beer products made with real exotic fruit.
Industry implications
What the Cacti Consumption trend means for industry
Where the trend changes the playbookFor
Health and Wellness Industry
Cactus-infused food and beverages target the health-conscious consumer market.
For
Food and Beverage Industry
Natural hydration beverages and cactus-infused food and beverages are creating new opportunities for product development and innovation within the industry.
For
Alcoholic Beverage Industry
The introduction of low-calorie and low-carb beers with new flavors creates opportunities to appeal to a broader range of consumers looking for healthier alcoholic options.
Workshop question
How can your brand tweak its product/service to cater to niche and broad groups of consumers at the same time?
Trend signals
Trend signals for Cacti Consumption
Trend score 3.0 out of 10, from popularity 42%, activity 40%, freshness 8%.
Popularity42%
Activity40%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Cacti Consumption trend
6 featured examples from Aug 17, 2016 to Mar 22, 2019CategoryLifestyle
Sweet Cactus Smoothies
Tropical Smoothie Cafe's New Citrus Cactus Smoothie Taps the Power Cacti
Innovations in the smoothie industry, specifically in plant-based and functional beverages, are poised to attract health-conscious consumers.
CategoryLifestyle
Natural Hydration Juice Waters
The Water Works Water Beverages are Completely Natural
Disruptive innovation opportunities for the beverage industry to expand their product line with natural hydration drinks for health-conscious consumers.
CategoryLifestyle
Cocktail-Inspired Cactus Drinks
The Caliwater Cactus + Lime with Fresh Ginger is Organic
Beverage companies can adopt cactus extract in their product lines, promote organic and non-alcoholic cocktail options, and implement eco-friendly production methods
CategoryLifestyle
Cactus-Flavored Chewing Gum
This Brand Sells Gum Made from Hoodia Cactus Extract
The health and wellness industry can explore the potential of appetite-suppressant gum like the Hoodia Super Slim chewing gum.
CategoryLifestyle
Citrusy Cactus Beverages
Green-Go's Cactus Drink Offers Prickly Pear in a Drinkable Format
Innovative plant-based, functional beverages like Green-Go's Cactus Drink have potential to disrupt the beverage industry.
CategoryLifestyle
Light Prickly Pear Beers
Michelob Ultra's Newest Low-Calorie Beer Features Real Exotic Fruit
Disruptive Innovation Opportunity: The beer brewing industry can explore the creation of new beer flavors and ingredients, tapping into the growing demand for healthier and more d…
