'good! snacks' is expanding upon its range of plant-based snack offerings with an all-new range of plant-based protein bars, which share 15 grams of plant-powered protein with each bar and just 10 grams of sugar or less.
The all-new plant-based protein bars are available in simple fruit flavors like Lemon and Blueberry, as well as indulgent varieties like Cookie and Choc P.B., which is touted as being "like a grown-up peanut butter cup with rich chocolate on the outside, smooth peanut butter on the inside."
The gluten-free, soy-free and non-GMO plant-based protein bars by good! snacks feature the brand's Good Greens Protein Blend—a combination of fava bean and brown rice protein—as well as other simple, nourishing ingredients like nut butter, cocoa butter and natural flavors.
What's Driving This Trend
- Plant-based Protein Bars
- Opportunity for disruptive innovation in the plant-based snacking industry by developing high-protein bars with low sugar content.
- Fruit-flavored Protein Bars
- Opportunity for disruptive innovation in the protein bar market by introducing fruit-flavored options with plant-powered protein.
- Indulgent Protein Bars
- Opportunity for disruptive innovation in the protein bar industry by creating indulgent flavors that mimic popular desserts.
Who This Affects Most
- Plant-based Snacks
- Opportunity for disruptive innovation in the plant-based snacking industry by exploring new product options like protein bars with low sugar content.
- Protein Bar Market
- Opportunity for disruptive innovation in the protein bar market by offering fruit-flavored options with plant-powered protein.
- Healthy Dessert Alternatives
- Opportunity for disruptive innovation in the dessert industry by developing protein bars with indulgent flavors that cater to health-conscious consumers.
