Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Cannabis
Fragrance
Cannabis scents become popularized rather than something to be covered up.
3.4
Trend score
Trend
What is the Cannabis Fragrance trend?
Cannabis Fragrance: Where once the scent of cannabis was hidden by those who consumed it, it is now a sought-after addition to sophisticated fragrances. This shift correlates directly with the now-positive associations that cannabis has in the mainstream in regards to its physical and mental health-related benefits, indicating the power of consistent branding in altering customer perceptions.
Trend themes
Themes within the Cannabis Fragrance trend
Three behaviours holding the trend together01
Mainstream Cannabis Positive Perception
The mainstream perception of cannabis being a beneficial product has resulted in brands infusing cannabis into luxury products and fragrances.
02
Gender Neutral Scents
Gender-neutral scents, such as sandalwood, leather, and bergamot combined with cannabis, have a broad appeal in the fragrance industry.
03
Charitable Products
Offering products that fund charitable organizations is a way to tap into socially conscious consumers and support various initiatives promoting equality.
Industry implications
What the Cannabis Fragrance trend means for industry
Where the trend changes the playbookFor
Fragrance Industry
The fragrance industry has the opportunity to leverage the positive perceptions of cannabis to create unique and sought-after fragrance collections.
For
Beauty and Personal Care
Cannabis can be used as a key ingredient in developing skin care products, such as perfume oils and moisturizers, that appeal to consumers looking for therapeutic properties.
For
Socially Conscious Consumerism
Brands can tap into socially conscious consumers and promote equality by offering products that fund charitable organizations and initiatives.
Workshop question
How could your brand apply the significant shift in consumer perception that the cannabis industry has undergone into its own business model or marketing campaigns?
Trend signals
Trend signals for Cannabis Fragrance
Trend score 3.4 out of 10, from popularity 67%, activity 28%, freshness 8%.
Popularity67%
Activity28%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Cannabis Fragrance trend
4 featured examples from Jan 31, 2017 to Apr 30, 2018CategoryFashion
Cannabis-Inspired Fragrances
MARY+JANE's 'Blue Dream' Takes Cues from a Popular Marijuana Strain
Opportunity for beauty companies to explore the use of cannabis in their fragrance and skincare products.
CategoryFashion
Cannabis Cologne Collections
The Kyrena Collection Features the Varying Scent Profiles of Cannabis
The fragrance and perfume industry can leverage the trend of cannabis-inspired fragrances to create new and distinct scents.
CategoryFashion
Cannabis-Infused Perfume Oils
Herb Essentials' Perfume Has Notes of Citrus, Patchouli & Dry Amber
The cosmetics industry can tap into the trend of cannabis-infused skincare products to create innovative and appealing beauty products.
CategoryArt & Design
LGBTQ-Supporting Candles
The Motley is Offering a Uniquely Scented, Charitable Candle
Disruptive innovation opportunity: Introducing LGBTQ+-themed candles or home fragrance products to cater to the growing demand for inclusive and supportive consumer goods.
