Cannabis Fragrance

Cannabis scents become popularized rather than something to be covered up

Implications - Where once the scent of cannabis was hidden by those who consumed it, it is now a sought-after addition to sophisticated fragrances. This shift correlates directly with the now-positive associations that cannabis has in the mainstream in regards to its physical and mental health-related benefits, indicating the power of consistent branding in altering customer perceptions.

Workshop Question - How could your brand apply the significant shift in consumer perception that the cannabis industry has undergone into its own business model or marketing campaigns?
SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
33,691 Total Clicks
Jan 17 - Apr 18
This Year and Mild
Art & Design
Featured Examples
Cannabis-Inspired Fragrances - MARY+JANE's 'Blue Dream' Takes Cues from a Popular Marijuana Strain
SCORE 5.1
This Year and Warm 350 Clicks Pub: Apr 28, 18
Cannabis-Inspired Fragrances
MARY+JANE's 'Blue Dream' Takes Cues from a Popular Marijuana Strain
On April 20th this year, American beauty company MARY+JANE launched ‘Blue Dream’ as a cannabis-inspired fragrance that pays tribute to a popular marijuana strain of the same name. Blue... [More]
Cannabis Cologne Collections - The Kyrena Collection Features the Varying Scent Profiles of Cannabis
SCORE 4.8
Average 560 Clicks Pub: Jan 31, 17
Cannabis Cologne Collections
The Kyrena Collection Features the Varying Scent Profiles of Cannabis
Killian Wells created a cannabis cologne collection named ‘Kyrena’ that was designed to offer the varying scents that marijuana can come in. After visiting a dispensary, Wells... [More]
Cannabis-Infused Perfume Oils - Herb Essentials' Perfume Has Notes of Citrus, Patchouli & Dry Amber
SCORE 6.1
This Year and Warm 222 Clicks Pub: Apr 23, 18
Cannabis-Infused Perfume Oils
Herb Essentials' Perfume Has Notes of Citrus, Patchouli & Dry Amber
Herb Essentials specializes in creating a range of cannabis-infused skincare products, including a roll-on Perfume Oil that is made with cannabis sativa seed oil. Alongside this ingredient,... [More]
LGBTQ-Supporting Candles - The Motley is Offering a Uniquely Scented, Charitable Candle
SCORE 4.9
This Year and Average 270 Clicks Pub: Apr 30, 18
LGBTQ-Supporting Candles
The Motley is Offering a Uniquely Scented, Charitable Candle
The Motley is offering a candle titled Burning Love, which was made to support the LGBTQ+ community and to help fund various initiatives promoting equality in sexuality and gender identity. The... [More]
Quantcast