Cannabis scents become popularized rather than something to be covered up
Implications - Where once the scent of cannabis was hidden by those who consumed it, it is now a sought-after addition to sophisticated fragrances. This shift correlates directly with the now-positive associations that cannabis has in the mainstream in regards to its physical and mental health-related benefits, indicating the power of consistent branding in altering customer perceptions.
Workshop Question - How could your brand apply the significant shift in consumer perception that the cannabis industry has undergone into its own business model or marketing campaigns?
Trend Themes
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Mainstream Cannabis Positive Perception — The mainstream perception of cannabis being a beneficial product has resulted in brands infusing cannabis into luxury products and fragrances.
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Gender Neutral Scents — Gender-neutral scents, such as sandalwood, leather, and bergamot combined with cannabis, have a broad appeal in the fragrance industry.
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Charitable Products — Offering products that fund charitable organizations is a way to tap into socially conscious consumers and support various initiatives promoting equality.
Industry Implications
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Fragrance Industry — The fragrance industry has the opportunity to leverage the positive perceptions of cannabis to create unique and sought-after fragrance collections.
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Beauty and Personal Care — Cannabis can be used as a key ingredient in developing skin care products, such as perfume oils and moisturizers, that appeal to consumers looking for therapeutic properties.
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Socially Conscious Consumerism — Brands can tap into socially conscious consumers and promote equality by offering products that fund charitable organizations and initiatives.
4 Featured, 36 Examples:
105,433 Total Clicks
Date Range:
Jan 17 — Apr 18
Trending:
Mild
Consumer Insight Topics:
