Cannabis scents become popularized rather than something to be covered up
Implications - Where once the scent of cannabis was hidden by those who consumed it, it is now a sought-after addition to sophisticated fragrances. This shift correlates directly with the now-positive associations that cannabis has in the mainstream in regards to its physical and mental health-related benefits, indicating the power of consistent branding in altering customer perceptions.
Workshop Question - How could your brand apply the significant shift in consumer perception that the cannabis industry has undergone into its own business model or marketing campaigns?
Trend Themes
1. Mainstream Cannabis Positive Perception - The mainstream perception of cannabis being a beneficial product has resulted in brands infusing cannabis into luxury products and fragrances.
2. Gender Neutral Scents - Gender-neutral scents, such as sandalwood, leather, and bergamot combined with cannabis, have a broad appeal in the fragrance industry.
3. Charitable Products - Offering products that fund charitable organizations is a way to tap into socially conscious consumers and support various initiatives promoting equality.
Industry Implications
1. Fragrance Industry - The fragrance industry has the opportunity to leverage the positive perceptions of cannabis to create unique and sought-after fragrance collections.
2. Beauty and Personal Care - Cannabis can be used as a key ingredient in developing skin care products, such as perfume oils and moisturizers, that appeal to consumers looking for therapeutic properties.
3. Socially Conscious Consumerism - Brands can tap into socially conscious consumers and promote equality by offering products that fund charitable organizations and initiatives.
4 Featured, 36 Examples:
95,775 Total Clicks
Date Range:
Jan 17 — Apr 18
Trending:
Mild
Consumer Insight Topics:
