On April 20th this year, American beauty company MARY+JANE launched 'Blue Dream' as a cannabis-inspired fragrance that pays tribute to a popular marijuana strain of the same name.
Blue Dream the fragrance is said to have a floral, spicy, elegant and masculine scent, as well as the "sweet blueberry aroma unique to the strain, with the characteristic hint of animalistic skunk of 'green flower.'" The product is available in a number of formats and sizes for ease of use.
As much as cannabis is becoming a key ingredient in many beauty and personal care products, many of them focus solely on the therapeutic properties of the herb, rather than its unmistakable scent. As MARY+JANE marketing director Casey Kwon puts it: "In designing and selling fragrances with the distinct scent of cannabis, MARY+JANE is crystallizing the beauty and freedom associated with the herb."
Key Themes Behind This Trend
- Cannabis-inspired Fragrances
- Opportunity for beauty companies to incorporate the distinct scent of cannabis into fragrances.
- Therapeutic Cannabis Products
- Opportunity for beauty and personal care companies to focus on the therapeutic properties of cannabis in their products.
- Marijuana-inspired Packaging
- Opportunity for cannabis-related products to utilize packaging designs inspired by marijuana strains.
Where This Applies
- Beauty and Personal Care
- Opportunity for beauty companies to explore the use of cannabis in their fragrance and skincare products.
- Consumer Goods
- Opportunity for companies in the consumer goods industry to develop cannabis-inspired products in various formats and sizes.
- Packaging and Design
- Opportunity for packaging companies to create unique and eye-catching designs inspired by marijuana strains.
