The Motley is offering a candle titled Burning Love, which was made to support the LGBTQ+ community and to help fund various initiatives promoting equality in sexuality and gender identity.
The Burning Love candle is offered in limited quantities and is made up of 100% soy. The scents it contains include sandalwood, leather, myhhr, cannabis and bergamot – all of which are relatively gender neutral and would likely appeal to a wide range of consumers. The scents are meant to remind users of "a room filled with a worn leather reading chair, vintage books, and an old fashioned on the rocks."
The Motley's Burning Love candle is minimalist in its packaging design, and is able to burn for 100 hours or more. All of the profits from the candle will go towards LGBTQ+ equality.
What's Driving This Trend
- LGBTQ+ Support
- Disruptive innovation opportunity: Developing products and services that support and promote LGBTQ+ rights and equality.
- Gender-neutral Scents
- Disruptive innovation opportunity: Creating gender-neutral fragrance options that appeal to a diverse range of consumers.
- Charitable Initiatives
- Disruptive innovation opportunity: Integrating charitable components into product offerings to align with consumer values and support important causes.
Who This Affects Most
- Home Fragrance Industry
- Disruptive innovation opportunity: Introducing LGBTQ+-themed candles or home fragrance products to cater to the growing demand for inclusive and supportive consumer goods.
- Beauty and Personal Care Industry
- Disruptive innovation opportunity: Collaborating with LGBTQ+ organizations and influencers to create gender-neutral beauty and personal care products that promote inclusivity and equality.
- Social Impact Branding Industry
- Disruptive innovation opportunity: Assisting brands in developing and implementing social impact strategies that align with their values while making a positive difference in areas such as LGBTQ+ rights.
