These new Yankee Candle x Friday Collective candles are being launched for Pride Month in celebration of the event to show support for the LGBTQI+ community. The candles include the Love for All and Free to Be candles, which each feature new fragrances for consumers of all walks to incorporate into their living space. The Love for All boasts notes of deep mineral aura with peony, amber and driftwood, while Free to Be has notes of rain drops, greens, rose petals and wood moss.
The Yankee Candle x Friday Collective candles are priced starting at $12.99 with the Free to Be arriving at Target, while the Love for All is being offered through Yankee Candle, Meijer and at Amazon. The products showcase support for Rainbow Road, which is an organization that supports members of the LGBTQI+ community around the world find safety.
What Makes This Trend Stand Out
- Pride Month Collections
- Brands can collaborate with LGBTQI+ organizations and create product lines to celebrate events that support the community.
- New Fragrance Notes
- Brands can explore new scent combinations that cater to consumers of all walks.
- Socially Responsible Initiatives
- Brands can support social causes by partnering with organizations that promote the same values as the brand.
Sectors Adopting This
- Home Decor
- Businesses offering home decor products can innovate by catering to a more diverse demographic and creating products that celebrate cultural events.
- Fragrance
- Fragrance industries can innovate by exploring new scent combinations that cater to consumers from all walks of life.
- Retail
- Retail industry can innovate by partnering with organizations supporting social causes and creating limited edition collections that celebrate events that support the community.
