Category
Lifestyle
Assisted Choices
Trend cluster
Category
Controlled
Consumption
The safe consumption of cannabis becomes a priority in North America.
3.6
Trend score
Trend
What is the Controlled Consumption trend?
Controlled Consumption: Where once the control of cannabis consumption was focused on fear-mongering and abstinence, it is now being pushed in a way that advocates for safety and education. Whether controlling the amount consumed or educating users on symptoms and side effects, this shift comes as the consumer perception of cannabis in North America becomes less conservative, and the control of its consumption adapts to the evidence that shows that prior "safety" measures are ineffective, if not harmful.
Trend themes
Themes within the Controlled Consumption trend
Three behaviours holding the trend together01
Controlled consumption
The safe consumption of cannabis is becoming a priority for consumers and businesses. New technology and products are emerging to enable controlled dosage, measuring and monitoring.
02
Cannabis education
Education and drug information is replacing fear-mongering and abstinence education in schools and businesses as countries legalize cannabis.
03
Medical and well-being cannabis
Cannabis is increasingly being used to support wellness and treat medical symptoms, resulting in new products that blend cannabis with essential oils and other natural ingredients.
Industry implications
What the Controlled Consumption trend means for industry
Where the trend changes the playbookFor
Medical Cannabis
The medical cannabis industry is creating new dosing products and hardware that cater to patients who need exact amounts of prescribed dosage.
For
Education Technology
Edtech businesses are developing programs and tools that educate professionals, businesses, and students with accurate drug information.
For
Wellness and Natural Industry
Cannabis-infused products are highly demanded in the wellness industry, leading to the creation of a line of products that blend cannabis with essential oils and other natural ingredients.
Workshop question
How can your brand adapt to emerging developments or understandings within its area of expertise?
Trend signals
Trend signals for Controlled Consumption
Trend score 3.6 out of 10, from popularity 56%, activity 43%, freshness 8%.
Popularity56%
Activity43%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Controlled Consumption trend
6 featured examples from Sep 21, 2016 to Feb 22, 2019CategoryTech
Impairment-Measuring Marijuana Apps
This App Aims to Promote Responsible Consumption Habits
The development of marijuana apps that measure impairment can contribute to the growing health and wellness industry by providing tools for safer consumption.
CategoryLifestyle
Single-Use Cannabis Pens
Lola Lola's Disposable Cannabis Pen Combines Blends with Essential Oils
The cannabis products industry can explore innovative ways to incorporate essential oils and tailor experiences through disposable pens.
CategoryLifestyle
Dosage-Controlling Cannabis Pens
This Medical Pen is Able to Administer Exact Amounts to Patients
The dosage-controlling cannabis pen is poised to disrupt the medical cannabis industry by providing a safer and more effective mode of administration.
CategoryLifestyle
Dose-Measuring Vaporizers
RYAH is the First Vaporizer to Allow Control Over How Much is Inhaled
The RYAH vaporizer revolutionizes the cannabis industry by providing a means of precise dose measurement, appealing to both medical and recreational users.
CategorySocial Good
Truthful Drug Education Programs
This US School is Using the Drug Policy Alliance Curriculum
Incorporating effective and realistic drug education programs to replace outdated curriculums like DARE in schools.
CategoryLifestyle
Edible Medical Marijuana Services
'The Green Chef' Safely Converts Cannabis into Tasty Treats
Opportunity for companies to explore a new market in the growing trend of edible marijuana treats.
