The safe consumption of cannabis becomes a priority in North America
Implications - Where once the control of cannabis consumption was focused on fear-mongering and abstinence, it is now being pushed in a way that advocates for safety and education. Whether controlling the amount consumed or educating users on symptoms and side effects, this shift comes as the consumer perception of cannabis in North America becomes less conservative, and the control of its consumption adapts to the evidence that shows that prior "safety" measures are ineffective, if not harmful.
Workshop Question - How can your brand adapt to emerging developments or understandings within its area of expertise?
Trend Themes
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Controlled Consumption — The safe consumption of cannabis is becoming a priority for consumers and businesses. New technology and products are emerging to enable controlled dosage, measuring and monitoring.
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Cannabis Education — Education and drug information is replacing fear-mongering and abstinence education in schools and businesses as countries legalize cannabis.
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Medical and Well-being Cannabis — Cannabis is increasingly being used to support wellness and treat medical symptoms, resulting in new products that blend cannabis with essential oils and other natural ingredients.
Industry Implications
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Medical Cannabis — The medical cannabis industry is creating new dosing products and hardware that cater to patients who need exact amounts of prescribed dosage.
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Education Technology — Edtech businesses are developing programs and tools that educate professionals, businesses, and students with accurate drug information.
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Wellness and Natural Industry — Cannabis-infused products are highly demanded in the wellness industry, leading to the creation of a line of products that blend cannabis with essential oils and other natural ingredients.
