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Clay-Based Dry Shampoos

Bumble and Bumble's Pret-a-Powder Protects the Hair

— September 12, 2017 — Fashion
The popular hair care brand Bumble and Bumble is now offering a uniquely formulated Pret-a-Powder Tres Invisible Dry Shampoo, that works to improve the appearance of hair while simultaneously protecting it from the elements.

The Pret-a-Powder product is designed for individuals with oily or normal hair that is relatively thin in texture. It can be used as an alternative to washing the hair, and is able to absorb oil and sweat from the roots. The product contains a light scent and does not leave white residue on the hair like many dry shampoos tend to. In addition, it contains UV filters to protect the hair from the harmful effects of UV rays.

The Pret-a-Powder dry shampoo contains French pink clay, which has cleansing, exfoliating, and moisturizing benefits.
Trend Themes
1. Clay-based Dry Shampoos - The use of clay-based ingredients in dry shampoos presents an opportunity for innovative and improved hair care products.
2. UV Protection in Dry Shampoos - The inclusion of UV filters in dry shampoos opens up possibilities for hair care products that protect against sun damage.
3. Multi-functional Dry Shampoos - Developing dry shampoos with additional benefits such as cleansing, exfoliating, and moisturizing properties can disrupt the hair care industry.
Industry Implications
1. Hair Care - The hair care industry can explore the use of clay and UV protection in dry shampoos to enhance their product offerings.
2. Personal Care - Innovative dry shampoos with multi-functional properties can create opportunities in the personal care industry.
3. Cosmetics - Cosmetics companies can tap into the trend of clay-based dry shampoos to introduce new hair care products with unique formulations.
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