After Colton Anderson received top marks on a marketing proposal for a snack for sleep in the form of a granola bar, the 'Snooze Snack' was born as an all-natural alternative to sleeping pills.
The granola bar is smaller in size than most granola bars that are meant to be eaten as daytime snacks, but this is because eating right before bed has the potential to disturb one's sleep. The sleep aid contains fruits, nuts and oats, as well as "edible sources of Tryptophan and Melatonin to promote falling asleep faster and sleeping better." As well as being beneficial for sleep, the natural bar boasts ingredients that support health in the body as a whole.
The Snooze Snack is currently crowdfunding on Kickstarter.
Why This Trend Is Growing
- Sleep Aid Snacks
- The creation of natural sleep aid snacks with rest-inducing ingredients like Tryptophan and Melatonin creates disruptive innovation opportunities for the snack industry.
- Functional Food
- The adoption of functional food trend, such as granola bars with sleep aid ingredients, presents an opportunity for food industry players to create products that prioritize health.
- Crowdfunding for Niche Products
- The rise of crowdfunding enables the creation of innovative niche products, like the Snooze Snack, giving startups the ability to test their products before reaching the market.
Industries Being Reshaped
- Snack
- The natural sleep aid snack product generates innovative opportunities for the snack industry to create functional foods.
- Supplement
- The use of Melatonin and Tryptophan as sleep aid ingredients signal disruptions in the supplement industry towards natural product development.
- Health and Wellness
- The Snooze Snack disrupts the food industry by providing a health-focused product that targets sleep, an important aspect of overall health and wellness.
