Self-Sustaining Influencer

Influencers branch out to create their own product lines and businesses

Implications - Moving beyond mere collaborations with other brands, influencers are becoming more self-sustaining with product lines and businesses based on their online persona alone. Realizing their online reach and impact among viewers, influencers across various categories are becoming their own bosses by creating brand new product lines from scratch. No longer relying on big name brand influence, online personalities are using the power of the crowd to fuel their entrepreneurial business inspirations.
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
66,999 Total Clicks
Jan 17 - Apr 18
This Week and Average
Social Media
Featured Examples
Model-Made Sportswear - Alexis Ren's New REN Active Brand Was Made to Be Endlessly Versatile
SCORE 8.9
This Year and V. Hot 12,100 Clicks Pub: Oct 3, 17
Model-Made Sportswear
Alexis Ren's New REN Active Brand Was Made to Be Endlessly Versatile
Alexis Ren, a 20-year-old model and social media influencer, recently launched REN Active, a self-named sportswear brand that’s designed to suit the needs of female consumers who are looking... [More]
Influencer-Designed Jewelry - Lauren Elizabeth x Mejuri Have Created a Dainty Jewelry Collection
SCORE 5.5
This Year and Warm 346 Clicks Pub: Aug 8, 17
Influencer-Designed Jewelry
Lauren Elizabeth x Mejuri Have Created a Dainty Jewelry Collection
Lauren Elizabeth x Mejuri have collaborated to bring fans their ‘Stellar’ jewelry collection. The pair have teamed up to design a collection of starburst-inspired jewelry. Each of the... [More]
Child Influencer-Created Toys - Bonkers Toys Launched Ryan's World with YouTube's Ryan's ToysReview
SCORE 6.2
This Quarter and Warm 236 Clicks Pub: Mar 7, 18
Child Influencer-Created Toys
Bonkers Toys Launched Ryan's World with YouTube's Ryan's ToysReview
‘Ryan’s World’ is the name of a new line Bonkers Toys created in collaboration with young Ryan and the Ryan ToysReview team from YouTube. With more than 12 million subscribers, Ryan&... [More]
Latina Cosmetic Collections - Reina Rebelde Makes Makeup for Women with a Focus on Latina Beauty
SCORE 3.7
Mild 221 Clicks Pub: Jan 27, 17
Latina Cosmetic Collections
Reina Rebelde Makes Makeup for Women with a Focus on Latina Beauty
‘Reina Rebelde’ is the name of a new beauty brand from Regina Merson, who exudes passion and pride for Latin American culture. This makeup brand by Latinas for Latinas is for women want... [More]
Latina Blogger Cosmetics - Mexican Beauty Blogger 'iluvsarahii' Launched a Makeup Set with ColorPop
SCORE 3.4
This Year and Mild 195 Clicks Pub: May 24, 17
Latina Blogger Cosmetics
Mexican Beauty Blogger 'iluvsarahii' Launched a Makeup Set with ColorPop
One of the newest makeup collections to be launched by ColorPop was created in collaboration with Mexican beauty blogger ‘iluvsarahii,’ who commonly shares bold, colorful cosmetic looks... [More]
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