Alexis Ren, a 20-year-old model and social media influencer, recently launched REN Active, a self-named sportswear brand that's designed to suit the needs of female consumers who are looking for a balance between highly functional apparel and styles that they can wear out.
As someone who's been popular on multiple social platforms for some time now, it's likely that Ren's widespread fandom among younger demographics will result in a lot of sales. Currently, REN Active has amassed a following of over 76 thousand, and her personal account has over 10 million, where the brand is also being promoted.
Ren explained the direction of the designs by stating, "I want REN Active to follow my story. At 20, you don’t really know who you are. So I’m just kind of finding myself and as I’m doing that, I’m letting the brand grow with me."